What is B2B Marketing? Definition, Examples, Templates

A clear definition of goals is the initial step to building a long-term strategy. The marketing objective is derived from the sales aims. It contributes to the company’s success. The marketing aim also ensures a consistent brand positioning.

SWOT analysis

What is B2B Marketing? Definition, Examples, Templates

What is B2B Marketing? Definition, Examples, Templates

B2B marketing refers to all of the traditional and digital marketing techniques a business uses to make their potential customers — other businesses — more aware of their offering and more engaged with their brand.

For a B2B marketing team, knowing the pain points and motivators of their target audience is crucial for a successful campaign. Every single B2B marketing strategy relies on the team’s ability to authentically and tactfully speak to the heart of what their prospects really need.

B2B Pain Points

This task comes with a unique set of challenges, though. Unlike B2C marketing, where salespeople can safely rely on emotional drivers to move individual prospects through the sales funnel, B2B marketers need to speak to businesses’ primary drivers: financial sense and ROI.

B2B marketing and sales teams typically work with teams of stakeholders for each of their target accounts. Because of this, they usually need to deploy a number of marketing strategies and campaigns simultaneously to ensure they’re meeting the needs of each of the many buyer personas involved in the decision-making process.

In short, the objective of B2B marketing is to enable other businesses to become more aware of your brand, highlight the value of your product, and convert high-quality prospects into loyal and long-term customers.

B2B Marketing Definition

"B2B Marketing or Business-to-Business Marketing are the strategies and processes involved in marketing and distributing a product or service to another company or organization, happening in a B2B market."

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The Evolution of B2B Marketing

B2B Marketing is a modern term. It is a development from Industrial Marketing. Marketing of industrialized companies. As the name implies, marketing between companies started during the industrial revolution in the 18 th century. The oldest content marketing example is from 1985. John Deere, the American manufacturing company, published “The Furrow,” a customer magazine. Sounds interesting? Here’s the rest of the story.

Industrial and B2B Marketing

Like the industrial market has developed, B2B Marketing subsequently developed too. Today’s modern Business Marketing is more automated and yet personalized than ever. MarTech (Marketing + Tech) tools experience exponential growth. And B2B Marketers become the lifeline of your company.

Developing your B2B brand strategy: Methods & examples from some of the top brands

1. Transparency

buffer announcement

“It’s more work to be transparent, because you’re sharing the data, the numbers, and you’ve got to explain the context. One of the things I love about transparency is it forces us to do that.” —Joel Gascoigne, CEO of Buffer

buffer transparency

As a brand development strategy, transparency may be trendy, but open and honest communication with employees and a commitment to providing more opportunities to underrepresented groups will never go out of style.

2. Cause & Purpose Association

slack shop

3. Being the Underdog

Ahead of a major campaign launch, Salesforce CEO Marc Benioff hired actors to pose as protesters at a conference for Siebel. The protesters descended on San Francisco’s Moscone Center with the rallying cry “The internet is really neat! Software is obsolete!”

marc benioff tweet

“This marketing stunt worked across many fronts: we built Salesforce.com morale, got great press coverage, and brought our competitor’s customers to our event to hear our message. Within two weeks, more than 100,000 organizations signed up for our service; most were introduced to it through articles about the launch. Later, our End of Software campaign was recognized by PR Week as the ‘Hi-Tech Campaign of the Year.’” —Marc Benioff, CEO of Salesforce

slack newspaper ad

The company couldn’t fight Microsoft in a battle of resources (see 800.27 trillion with a “T” market cap), but Slack’s role as the king of communication meant they weren’t afraid to offer some tips for success to the competitor infringing on its turf.

4. Employee Empowerment

One of the best examples of employee empowerment as a B2B marketing strategy was the video campaign the live chat company Drift ran on LinkedIn in 2018—a campaign that was planned only five days before it was launched, yet generated 3 million views and resulted in the highest single-day traffic in the company’s history.

drift linkedin takeover

Dave Gerhardt (Former VP of marketing at Drift) had been running some engagement experiments using LinkedIn video, which was a fairly recent addition to the platform, and found his videos getting thousands of views and a ton of engagement. People he did not know would recognize him as “that guy from the LinkedIn videos.”

“She’s literally skiing and … she’s talking about how, you know, ‘Modern email is broken. We built an email marketing platform that actually matches how people want to buy…’ and she’s literally skiing down the mountain. That was when just all hell broke loose, because at that point, then once people saw it, it turned into a competition here internally where everyone started to one up each other.” —Dave Gerhardt, VP of Marketing at Drift

5. Launch Free Tools

Creating helpful tools and releasing them for free is a fantastic way to help your customers solve their problems and build up brand affinity. And one of the best in the industry at doing exactly that is HubSpot.

They’ve created and launched dozens of free tools over the years. The current tally is at 45 different tools available for download—with everything from buyer personas to invoice templates making the cut:

hubspot free tools

website grader

Visitors type in their email address and the URL of their website, and the Website Grader will measure the site’s marketing effectiveness, generating a score between 0 and 100 based on factors including traffic, SEO and social media. Based on its findings, the grader will also suggest ways to improve inbound marketing efforts.

shopify privacy policy

Having new stuff to play with online is always cool, but the reason that offering free tools is a great brand development strategy is that it’s all about empowering the customer to do things they wouldn’t be able to on their own.

Creating a lead generation strategy: What works & what do you need?

Chances are your B2B marketing strategy that’s in the works as you read this post is connected to increasing revenue in some fashion. More customers, better retention, higher quality pipeline—all of these goals have one thing in common: Revenue.

And as you’re working backward from that primary business goal, the almost unavoidable step you’ll hit is lead generation. You need to find reliable methods and tactics that you can use to generate leads on a consistent basis.

1. Downloadable Assets

intercom book

And just like that, you now have the contact information of someone who’s expressed interest in something you offer. And once you have that information, you can start to reach out (manually or with an automated email sequence).

2. Hosting Webinars

However, companies are starting to recognize that webinars are more than just great tools for interacting with and helping to educate current customers—they can also be used to increase customer lifetime value, reduce churn, convert trial users and, yes, even generate leads.

intercom webinars

While Intercom may talk a lot about the features of their platforms, their public-facing webinars are intended to be as valuable as possible, and that’s what will lead people to poke around their websites and sign up for trial accounts.

They run weekly webinars on CrowdCast that just explore the hundreds of ways people use Notion. They’re not *selling* Notion on the webinar—the goal is to show how awesome the product can be, introduce plenty of great ways to get value from it and let the rest take care of itself.

notion webinars

Intercom also allows their trial users to attend product-specific webinars. As a result, trial users learn more about what the platform is capable of and how they might use it better, and have added incentive to become paid users.

3. B2B Review Sites

A successful content marketing strategy where SEO is a major part is going to lead to long-term success when executed well, but the other search-related tactic you can start executing right away is Google Ads.

The value of Google Ads is that they will put your company on page 1 for a relevant Google Search. Yet over the last five years, the cost-per-acquisition (CPA) for a Google Ad campaign within most industries has steadily increased. So, many companies use social media ads to build trust and familiarity which can result in a more successful Google Ads campaign. But, Google Ads are definitely something worth testing at the very least.

5. Paid Social Advertising

With social ads, your customers are not actively looking for you. In fact, all they’re looking to do most of the time is figure out what their friends, family, colleagues and favourite celebs are up to.

If you want to just open up Facebook and launch a campaign to target certain interests or demographics, the audience you’re targeting is going to be quite cold. They probably don’t know you, and they’re probably going to be hesitant to give you their information or swipe their credit card right away—if they even stop scrolling and give you the time of day.

Then, as the pixels collect more and more information, you can launch social ad campaigns that target people who’ve already taken specific actions that indicate they might be interested in what you’re offering.

b2b saas facebook ads

Sources:

https://www.yesware.com/blog/b2b-marketing/
https://www.b2bmarketingworld.com/definition/what-is-b2b-marketing/
https://foundationinc.co/lab/b2b-marketing-strategies

Resume samples

Create the best Legal Resumes today using one of our free samples and templates and easy-to-use Builder. Stop wasting time trying to figure out the perfect format and structure, and let our builder do the work for you.

Creative resume template Madrid

Nurse Resume

Example of a Resume with an explanation

Examples of different resume formats

Reverse-chronological Resume

Examples of different resume formats

Functional Resume

Examples of different resume formats

Combination Resume

Frequently Asked Questions about Resume Examples

Should I use a resume example or not?

By using a ready-made resume example written by career and Human Resources experts, you can be sure your resume will meet the current HR standards. If you choose not to use a resume sample, you will waste a lot of time writing a resume on your own – while you could use this time to write a cover letter, or prepare for the job interview instead. You also risk making mistakes on your resume that can kill your chances of getting that job.

Are these the best resume examples for 2022?

All of our 500+ free resume examples were written by Certified Professional Resume Writers, who have extensive experience in creating resumes for candidates from all industries and career paths. Each guide provides a professional resume sample along with a set of tips & practical examples to help you make your own resume with ease, for any job title or position. To help you win the job, your resume must also look good and have a proper format, so we strongly advise you to also pick a professional resume template you can quickly fill in online and download in PDF or DOC.

How do I adjust these resume examples to my needs?

When copying a resume sample for your job application, all you need to do is pay attention to the contact, work experience, and education details. If you have different skills than those included in the resume example, be sure to replace them and list your skills on your resume the right way. The more complex your job history is, the more you’ll need to adjust the resume sample. While you can keep most of the information from our ready resume examples, we encourage you to read our guide on all resume sections, so that you can be sure all parts of your resume have the right information presented in the right way.

What to do if I can’t find a resume example for my application?

While we’ve done our best to cover nearly all possible jobs and industries with our resume samples listed on this page, we are aware that some candidates may not find the perfect match. In such cases, you can either pick a resume sample targeting a similar job in the same industry, or go with a general resume sample that can serve all job application purposes. Alternatively, you can go directly to our online resume builder that features built-in resume content for thousands of jobs, or start entirely from scratch with our article on how to write a resume.

Is it OK to use the same resume example for every application?

Sending the same generic resume to all companies is a huge no-no. Recruiters and hiring managers will spot it immediately, and it will significantly lower your chances of getting a job interview invite. We strongly recommend that you tailor your resume to every application. Note that in our online resume builder, you can easily duplicate your resumes, adjust them, and store them in the cloud for as long as you need.

Can I use a resume example in the Zety Resume Builder?

You can use our examples directly in our resume builder by selecting a resume template, and filling in all the required sections in the online app. Our wizard will guide you through all the steps of the resume creation process. Inside the Zety resume app, you will find expert tips and ready-made content tailored to the job title and industry you’ve selected. Once you’re done, you will be able to download your resume in PDF or Word. If you’re in doubt as to which file type to use, read our guide on the PDF VS Word resume format.

What is the best resume format for 2022?

The best resume format to use in 2022 for nearly every job application is the reverse- chronological resume format. It allows recruiters to skim through your work and education history in the order that matters most to them: from your most recent professional experience to your oldest jobs. But there are several other formats that you may find suited to your career or objective, such as the functional resume format or the skills-based resume format. If you’re confused which format will work best for you, read our guide on all resume formats and when to use them.

How long should my resume be?

Your resume should be one-page long, but in specific situations it is still acceptable to have two-page resumes (read more on the ideal resume length here). On average, candidates with fewer than 5 years of experience shouldn’t need more than one page for their resumes. If you happen to need more room, pick a two-column resume template – that will increase the amount of information you can display. If you have more experience and can’t sum it up on one page, a two-page resume template is perfectly fine.

Try our professional Resume builder now!

A great resume is a key that opens doors to a better future. Exceptional formatting is one way to stand out, but precise, professional writing is equally important. That’s why we’ve created more than 300 resume samples to get you started on drafting the perfect resume no matter your industry or job title. Each sample has been expertly crafted to reflect the best practices of your field and walk you through every aspect of resume creation, from the profile summary to the layout. And the best part? Every single one is completely free.

We understand that resume writing can feel daunting. That’s why our resume and cover letter samples guide you through the process and break down the anatomy of a great resumes, section by section. We dive deep into the realities of today’s job market and hiring practices to help you overcome 22st century challenges like Applicant Tracking Systems and the best file formats. What’s more, our resume samples address common obstacles and choices you may face and help you troubleshoot any issues.

When you’re on the job hunt, competition can be fierce. That’s why our samples are chock full of practical tips to equip you with the specific tools needed to create a resume that catches a hiring manager’s attention and lands you your dream job. So go ahead and get started! Search our ever-expanding collection of resume samples and templates to level up your career in no time.

CV Examples to get you hired fast

Sometimes, a resume just won’t cut it. That’s why we’ve got you covered when it comes to creating a flawless Curriculum Vitae (CV). Our comprehensive CV examples are expertly designed to simplify the process of creating a robust document that brings your experience to life.

Whereas most American employers tend to request resumes, international companies often deal with CVs. These documents often contain multiple pages for a more thorough examination of the candidate’s academic and professional history. In some countries, a photo and information about the candidate’s family and personal life are also commonplace.

When writing a CV, it’s important to understand the position you’re applying for and the qualifications an employer is seeking. Our field-tested CV examples help you get hired faster with industry-specific tips and inside knowledge to create a CV a cut above the rest.

When it comes to making your resume, you’ve got options. That’s great news because no candidate is alike. However, there are some basic rules to help you pick the correct sample that best suits the hiring manager’s needs.

Professional resume templates

Professional resume templates are a safe bet for almost any position or industry, but they are particularly great for serious roles at traditional companies. Applicants for jobs in the medical field, administration, law or finance would all benefit from our professional templates, which offer crisp, clean formatting and a focus on skills. Within our free plan, you can use Resume.io to create a perfect resume from scratch using our free professional templates.

A Professional resume template can work in just about any position where you need to highlight your experience with just a touch of design and layout flair. Many of our professional templates also contain space for a professional headshot or logo which adds credibility and class to your resume.

Sources:

https://zety.com/resume-examples
https://resume.io/resume-examples
https://resume.io/resume-templates
Resume samples

Highlighting qualifications is particularly important because many employers use automated applicant tracking systems that are programmed to search for keyword phrases related to their desired qualifications in their candidates. Here’s how to make your qualifications “pop” on your resume.

essential tools

Entertainment & Sports

As the public demands more entertainment from television and sports, employment in these fields is projected to grow by 7%, although hiring will remain competitive. Pro tip: Since many of these fields don’t require formal education, be sure your resume highlights any hands-on experience and informal training you have.

The healthcare sector is rapidly growing with a projected growth of 12% for registered nurses alone by 2028. But expected growth doesn’t equal a job, so a strong resume is a must. Pro tip: In addition to your education, feature the tools, software, and technologies that you’re familiar with.

The steady demand for legal assistance is expected to drive faster-than-average job growth for legal professionals like paralegals and lawyers. Pro tip: Besides highlighting your legal training, make sure your resume emphasizes important soft skills like verbal and written communication, critical thinking, and collaboration.

Students & Recent Graduates

As a student, landing a job or an internship with little to no experience can be challenging. The good news is that most of your competition is in the same boat. Pro tip: Play up any pertinent volunteer experience from organizations or clubs, student government, and coursework if applicable.

The continued growth of e-commerce and increasing globalization will lead to a 3% increase in transportation and logistics jobs, including delivery drivers and warehouse workers, through 2029. Pro tip: While these jobs may not require a formal degree, training and certifications are often a prerequisite for employment, so make sure your resume reflects your experience.

Build Your Resume!

Resume Builder offers free, HR-approved resume templates to help you create a professional resume in minutes. Choose from several template options and even pre-populate a resume from your LinkedIn profile. Create an account to save your progress and multiple versions, plus download as a PDF.

Resumes by Industry and Job Title

JobHero’s extensive library of resume examples is broken down into industry and job titles. These categories are loaded with job resume examples, so you should be able to find one for the exact role you’re seeking!

Categories

Accounting Resumes (123)

Administrative Resumes (297)

Agriculture Farming Resumes (16)

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Architecture Resumes (75)

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Education Resumes (139)

Electrical Resumes (33)

Electrical Engineering Resumes (43)

Energy Resumes (26)

Engineering Resumes (160)

Entertainment Resumes (29)

Environmental Resumes (23)

Entry-Level Resume

If you’re looking for an entry-level role and have little to no paid work experience, you can benefit from the use of a functional format resume. This format puts less emphasis on your work history so that your skills come to the forefront. It also uses an objective statement instead of a professional summary, which is another good strategy to market yourself to a potential employer despite your lack of work experience.

If you’re branching out to a new line of work, like this job candidate, you’re best served by using a hybrid/combination format because it gives a balanced focus to both your skills and work experience. This candidate uses the professional summary to discuss the transferable skills they’re bringing from their former industry to the new one.

Resume Template to Download

This chronological resume shows job experience beginning with the most recent position. Download the resume template (compatible with Google Docs and Word Online) or see the following list for more examples.

Free Resume Template Example

Resume Example (Text Version)

Highly organized and diligent professional drawing upon ten years of experience in accounting and finance to contribute to smooth and productive operations. Excellent command of budget development, financial analysis, and accounting best practices. Collaborate cross-functionally across organizational levels to build consensus, track benchmark achievement, and troubleshoot emerging issues.

Barclay Professional Accounting Services, Inc. – Milltown, MA
Practice Manager, October 2018 to Present
Handle and optimize all administrative operations for 7-physician medical practice. The scope of responsibilities includes accounts receivable/payable, accounting, budget review, and preparation of financials for CPA. Selected Contributions :

Reddington Hardware – Wellington, MA
Accountant, August 2012 to October 2018
Skillfully performed all office accounting tasks for a small hardware store. Gathered and analyzed financial data, and processed accounts payable, accounts receivable, and payroll for workforce of 35 personnel. Selected Contributions:

Sources:

https://www.resumebuilder.com/resume-examples/
https://www.jobhero.com/resume/examples
https://www.thebalancecareers.com/free-resume-examples-and-writing-tips-2063596
Resume samples

Always post information in reverse chronological order, i.e. add the latest experience at the top of the section (as in our sample CV templates, which you can download from the site for free).
Write briefly and about yourself (you will tell more about you during the interview), make your CV powerful and short.
You have a hobby that interacts with the job, great, write about your interests in your CV. The hobby works well for candidates with little professional experience. Remember, do not add any interests to your CV that may lead to embarrassing questions.

Visual Resume for Entry Level Professional

50,000+ Resume Examples To Choose From

OUR USERS HAVE BEEN HIRED BY

When you’re pursuing a new job, it’s not enough to make your resume “just okay.” Your resume must stand out from all the other resumes that may look very similar to it. After all, most hiring managers are making a choice whether to bring you in for an interview based on a few seconds worth of reading.

This is why a professional resume sample can help so much. Our examples will give you what you need to catch your hiring manager’s eye. With our resume examples, you can see what will put you at the top of the list, creating a good resume from a single glance.

Professional Resume Examples

When you’re pursuing a new job, it’s not enough to make your resume “just okay.” Your resume must stand out from all the other resumes that may look very similar to it. After all, most hiring managers are making a choice whether to bring you in for an interview based on a few seconds worth of reading.
This is why a professional resume sample can help so much. Our examples will give you what you need to catch your hiring manager’s eye. With our resume examples, you can see what will put you at the top of the list, creating a good resume from a single glance.

Professional Resume Examples That Use the Right Words

Jump-start your resume with our wide range of examples written by expert resume writers, covering a variety of industries and positions. You’ll find the exact words you need, all presented in eye-catching resume templates. Often, hiring managers use their expertise rather than a written list of words, and the words they’re looking for vary depending on the resume. Each job-specific resume example pinpoints skills and responsibilities that reflect what hiring managers want, and are organized for quick scanning.

Match Skills and Experiences With Your Dream Job

You shouldn’t submit the same resume to every job. Generic resumes will look cookie-cutter and be less attractive to a hiring manager. To get the most out of your resume, tailor it with the right qualifications for the specific position you’re applying for. Just follow the lead of our resume examples, which show how you can build a unique resume no matter what position you want.

Resume Section

Scan Easily From a Recruiter’s Viewpoint

It’s important to remember that it isn’t the applicant’s viewpoint that really matters. It’s all about what a recruiter sees in the resume once you’ve submitted it. This may include keywords regarding your job history, a well-ordered skill list, and a resume that’s eye-catching but not distracting. The resume samples on our website are vetted from a recruiter’s viewpoint, so you can be confident that you’re catching the right person’s eye.

Resume Templates

Understand Your Resume for a Specific Industry

Your resume will look different depending on the job or industry you’re pursuing. Someone seeking a career in the field of health care, for example, will have a resume that looks dramatically different from someone pursuing a position as a CFO for a startup. Our wide variety of resume examples will guide you toward creating the right resume for your industry and the job you want.

Resume Template

Complete Your Resume Quickly

You don’t need any design or layout experience to use our resume examples. Choose a template that matches your style, and select the resume sample that fits the job you want. From there, use the content in the example to help you complete a resume that matches your skills and work experience. You can create and customize as many resumes as needed for different jobs.

Remember, your resume needs to be both unique and in line with other resumes. This is why it’s so essential to utilize great resume samples and templates. You want your resume to stand out enough for a hiring manager to give it a second look, and you need to showcase your unique talents and abilities as well as the necessary skills and experiences for your desired job.

If you don’t know much about writing a resume, that’s all the more reason to utilize a resume example. With a resume example, you can take your resume from basic and bare-bones to exciting and holding the potential for a real job.

FAQ: Resume Examples

Table of Contents

Q: What is a resume example?

A resume example is a fully completed resume that shows you what your resume should look like. This may be a real person’s resume that was utilized to get a job, or it may be a resume created for a hypothetical job seeker. Either way, a resume sample should help you understand what hiring managers are looking for, pointing you in the right direction for putting together your own resume.

With over 10 million resumes produced, we’re experts when it comes to creating a resume. We’ve pulled together 50,000 samples organized by industry and position to help you create your resume. You can use as much of a sample as you need or use them as inspiration for your own document. The important thing is that these samples will make it easier to complete your own and ensure you’re using the correct language to land that perfect job.

Q: Why should I use resume examples?

If you’ve never used resume samples before, you might wonder why they’re important. After all, can’t you just use a general resume template that you find somewhere online? Although this can help you get a general understanding of how a resume functions, generic resume examples won’t provide the same high-quality material that a job-specific resume example will.

Our resume examples are proven to open recruiter doors and land jobs. They are tailored for every industry and position and are also reviewed by resume-writing professionals to make sure they meet recruiter needs. Plus, they ensure you don’t need graphic design skills to create an eye-catching resume. That means you’ve got a head start on writing a resume that has the right verbiage for each section, from the summary statement to your work history.

Q: How do I use a resume example?

The first step is to select a resume example that matches your industry and position. Next, look into a sample that is a good fit with your experience. If you have less experience, for example, you should consider a resume that stresses skills and training that fit the job. If you have more experience, you’ll want to look at resumes that have a more robust work history section.

A good resume sample will also clue you in on what’s important in your industry right now, from key skills to important experiences and accomplishments. Once you’ve chosen a sample, customize and update it to feature your own career highlights and qualifications while emulating the style, language and overall approach.

Q: What are the best resume formats in 2022?

Recruiters generally consider the reverse-chronological format (also known as the chronological resume format) to be the best format. In a reverse-chronological resume, work history is prominently displayed, with your most recent position first, followed by previous positions. This format is particularly beneficial if you have many years of experience and are applying for a higher-level job.

The functional resume format focuses on skills and training rather than work history. It’s best for those with employment gaps or those who are trying to manage a career change because it focuses on abilities you can bring to the table. However, many recruiters find this resume format challenging to read and parse, which is why they often prefer the chronological or combination format.

The combination resume, also called the hybrid resume, blends the functional and reverse-chronological formats, presenting your skills first, followed by a brief work history. This allows you to highlight your skills while also giving recruiters an idea of how you’ve used these skills in past jobs. This format is also good for those looking into a career change.

All three of these resume formats are appropriate depending on the situation, so take time to consider which one is right for your needs. Whatever format you choose, we have a multitude of resume examples and writing guides for many different industries and positions in all three formats. Use the resume template and samples that best fit your chosen approach.

Q: What information should I include on my resume?

The information you need to include on your resume will depend on the industry you’re interested in as well as anything that’s considered best practice in your specific industry. Here are a few of the things human resource managers are looking for:

A cover letter may also be necessary for your job search. Even if the company doesn’t specifically note in their job description that they want a cover letter, they may expect one regardless. It’s considered good form to write a cover letter for a job posting, so adding a cover letter to your resume is never a bad thing, especially if you’re applying for anything above an entry-level job. Just as with our resume examples, use our cover letter examples to put together your best cover letter.

SAMPLE RESUMES

At getsetResumes.com, we work with highly specialized writers and innovate Resume Formats every year. Currently, we prepare extremely recruiter friendly resumes which create impact, gather immediate attention and ensure interview calls. Our resume samples give you a glimpse of how we materialize every resume into a piece of art. The purpose of these samples is just to acquaint you with the quality you will be dealing with when you partner with us for your Resume Writing requirements. Read each resume carefully to realize how deeply we research and how subtly we innovate. Happy browsing 🙂

2 column resume template free download getsetResumes.com

2 Column One page Resume of Product Manager & Head of Innovation by GetSetResumes

Infographic Resume Template for Senior Enterprise Solution Architect and Consultant, Togaf, Business Analyst, Project Manager

Infographic Resume Template for Senior Enterprise Solution Architect and Consultant, Togaf, Business Analyst, Project Manager

One-page Resume for a Managerial Profile

One-page Resume for a Managerial Profile

Infographic Resume Sample of Chemical & Pharma Researcher by GetSetResumes

Infographic Resume Sample of Chemical Researcher by GetSetResumes

Text Resume for a VP HR

Text Resume for a VP HR

Infographic Resume - CXO grade

Infographic Resume – CEO, CFO, CTO, CMO, VP

Infographic Resume for a UX Professional

Infographic Resume for a UX Professional

One-page Resume for a Mid Career professional

One-page Resume for a Mid Career professional

Cardiac Surgeon's Resume

Cardiac Surgeon’s Resume

International (US) format - CXO grade

International (US) format – CXO grade

International (Europe) format

International (Europe) format

Infographic Resume for Sales Head

Infographic Resume for Sales Head

Infographic Resume for Supply Chain Director

Infographic Resume for Supply Chain Director

Modern Infographic for a Mid Career professional

Modern Infographic for a Mid Career professional

Director of IT Infrastructure Resume

Director of IT Infrastructure Resume

Principal Consultant & Architect Resume

Principal Consultant & Architect Resume

Visual Resume for a Senior Sales & Business Growth Pro

Visual Resume for a Senior Sales & Business Growth Pro

Resume for a Cabin Crew Professional

Resume for a Cabin Crew Professional

Infographic Resume - Entrepreneur

Infographic Resume – Entrepreneur

Software Technical Lead Resume

Software Technical Lead Resume

Technology Resume for Australian PR Holder

Resume Samples by Experience

A great job starts with a great resume application. With our real-life resume examples and samples above, you too can visualise your own professional journey in any of these templaes. Select any of the samples above and talk to our consultants to have your resume written in the same format and style.

Select Infographics from the list above to view all our innovative and improvised resume formats that appeal not just to the eye but also to the mind. Our resumes are carefully crafted to ensure all information is in just the right place, and in the right presentation.

You can find Resumes for candidates at Entry Level, Mid Career, Lead / Manager Level, Directors, VP / CXO Level, International Formats as well as for Niche Professions like Lawyers and Doctors. Each of these resumes, contain specific keywords, skills, certifications, and other information specific to that experience and industry. You can also use these skills and keywords to design your own resume.

Sources:

https://www.resumehelp.com/resume-examples
https://www.coolfreecv.com/
https://www.getsetresumes.com/sample-resumes

How To Become A Copywriter & Earn Six Figures In 2022

One of the goals of a copywriter is the ability to keep, attract and gain new customers for their clients through language, image placement and persuasiveness. A copywriter needs to understand the basics of advertising to advertise and secure clients themselves.

How To Become a Copywriter Step-by-Step

A copywriter writes with the intent of persuading and influencing the audience, the reader, to purchase a good or service. They have an innate understanding of human drive and know-how to sway decision-making with words and suggestions. If you enjoy writing, you may consider applying your skills to a job writing copy. In this article, we explore what a copywriter does and how to become one.

A copywriter is a person who writes persuasive written content for advertising and marketing online or print. Copywriters write copy and provide consumers and clients with information about a particular service or product. The three main types of copywriters are:

1. Agency copywriters

Agency copywriters secure a position with an agency that serves multiple clients, and will typically be expected to work full-time. You will often complete projects that can be challenging and require creativity to help clients create brand identity.

2. Corporate copywriters

Corporate copywriters tend to have more job stability and will write for the products or services offered only by the specific corporation they work for. These positions are typically more consistent in subject matter and require less creativity.

3. Freelance copywriters

Freelance copywriting offers the largest amount of freedom in terms of subject matter, project type and time commitment. The schedule is highly flexible and freelance copywriters can commit to as many or as few jobs as possible.

What does a copywriter do?

Copywriters are focused on writing engaging content to be distributed across various mediums. Copywriting is a form of persuasive writing intended to educate, engage and entice the audience to purchase goods or services either immediately or at a future time.

A copywriter will take a client’s advertising brief, or plan, and generate ideas to gain the target audience’s attention. As a copywriter, you must pay close attention to detail and word choice, or diction. When writing copy, every piece is purposeful and every word has a function.

Copywriters are expected to produce error-free or near error-free content to help marketing and streamline product branding creating an effective brand identity. Copywriters typically work on several different projects at once and must be skilled at multitasking. Some additional copywriter duties may include writing content for:

2. Learn The 6 Core Copywriting Skills

I’ve identified six copywriting skills that are always in demand and constitute what I would consider “core skills” in the copywriting world. You can build your entire career on any 2-3 skills from this list, so don’t feel the need to try and learn all six, but practicing all of them certainly can’t hurt.

Headline Copywriting

Headline writing is the only skill on this list that I consider absolutely essential for every single copywriter. It’s also the only skill on this list you are probably never going to get paid for directly.

Virtually every type of copywriting you do is going to include a headline of some sort, and the quality of that headline will have a disproportionate effect on the success of the entire project. The better your headlines, the more clients you’ll land and the better work you will do for those clients.

Value Proposition Copywriting

While it’s not common for businesses to hire copywriters specifically to work on their value propositions (although I’ve had a handful of clients like this), being able to craft a strong value proposition is an integral part of writing landing page and website copy, and also comes into play in numerous other forms of copywriting.

Most importantly, it’s one of the single best ways to get a client excited about your writing. Business owners often struggle to quickly and succinctly articulate the value of their business, so helping them put together a strong value proposition will immediately create “buy in” toward you and your writing.

Landing Page Copywriting

I would consider landing page copywriting to be the “bread and butter” of online copywriting. Every business needs a website, and the success of every website revolves around the success of a handful of landing pages.

The main point here is that website and landing page copy is in high demand. Plus, since it’s theoretically a one-time expense, and the online success of the business revolves around the website copy, businesses are willing to pay a pretty competitive rate to make sure they get it right.

Email Copywriting

While email copywriting has never been a large part of my client work, I know quite a few successful copywriters who do emails pretty much exclusively. The ongoing nature of the work makes it easy to fill up a schedule and build recurring income.

Ad Copywriting

Small business ad writing is done primarily by PPC (pay-per-click) service providers. These are your Facebook Ads or Google Adwords “gurus”. You don’t pay someone to write ads for you. You pay someone to advertise for you, and they do the writing as part of the job.

Granted, this isn’t my wheelhouse, so I might be blind to certain niches of opportunity, but from where I’ve been sitting the last six years, if you want to write ads, you’ll have better luck as a PPC specialist than an “ad copywriter”.

And to be perfectly honest, if I had to start my career over from scratch today, mastering PPC would probably be the path I’d choose. But regardless of all that, ad copywriting is indisputably a staple in the market right now, and I’m sure there are freelancers somewhere making bank off ad writing.

Video Script Copywriting

Again, your goal here isn’t to master or even learn all six of these. Start with 2-3. I’d recommend that you learn how to write both headlines and value propositions first and then select a third option as the core service you will build your copywriting business around.

3. Land Your First Clients

Start With 3 Practice Projects

Next, have an established copywriter take a 5 minute look at your copy and give you some feedback. I don’t care if you don’t know an established copywriter. Find one on Twitter and message them.

Next, write new copy for two additional businesses. If you have friends with businesses, write copy for them. They don’t need to be interested in paying you or even using the copy. The goal is for you to practice and get feedback from relevant people. Get as much feedback as you can get.

Land Your First Paying Clients

Your copy is literally worthless garbage. If you are a top 10% natural talent, your copy will remain garbage for the next 3 months. If you are a bit more average, your copy will remain garbage for the next 6 months.

I really appreciate you addressing the pay issue for beginning writers. A lot of accomplished copywriters out there today make it seem like taking low-paying gigs, even as a beginning writer, is always a bad choice. It’s become something of a taboo, and it definitely hindered my growth in the early years.

I was stuck in the cycle of feast-or-famine for well over two years because I was MAJORLY on the lookout for those big fish, even as a beginning writer. Unfortunately, the big fish didn’t give a damn about whether I existed or not. Simply put, my writing was lame, and no “big fish” was ever going to hire me until I was able to deliver much better copywriting.

Eventually, I was able to elevate my copywriting game and start working with bigger, higher paying clients, but my career would have progressed far more quickly if I had just focused on gaining experience and improving my work from the beginning.

Favour’s story couldn’t summarize my thoughts on this topic any better. If you are ready to stop chasing unicorn gigs and starting gaining real experience, here’s a few great ways to land some cheap-ass clients:

Image

The 6 Best Sites to Find Remote Copywriter Jobs

Problogger

copywriting jobs problogger jobs listing

LinkedIn

copywriting jobs linkedin job postings

Contena

copywriting jobs contena join page

Writers.Work

copywriting jobs writerswork get started page

FlexJobs

copywriting jobs flexjobs job listing

Upwork

copywriting jobs upwork job listing

Sources:

https://www.indeed.com/career-advice/career-development/how-to-become-copywriter
https://jacobmcmillen.com/how-to-become-a-copywriter/
https://smartblogger.com/copywriting-jobs/

Tips for Raising Your College Admission Chances

If this is referring to academics, then we have some tips! Many schools have policies that allow students to take classes and drop them without the drop appearing on the transcript. Take advantage of these time periods and get a true sense of whether a specific class is too challenging or easy. If this question is referring to the application and essay, put aside plenty of time for revisions. Time will allow for the creation of unique ideas that will highlight who you are. Don’t set the essay off for the night before the application deadline!

Secure Strong Letters of Recommendation

Letters of recommendation hold a lot of significance because they reveal aspects of your character that your grades and test scores can’t. This is why you should aim to ask people who can describe your skills, accomplishments, and attitude with positivity and enthusiasm.

Students should apply to a variety of schools, including safety, match, and reach schools. Your high school guidance counselor can help you put together a list of potential schools for which you meet or exceed all necessary criteria for admission. These will be your matches and safeties, meaning you have a solid chance of acceptance.

Once you’ve done that, you can start thinking about reach schools, or institutions you’re less likely to get into. Note that some colleges are reach schools for all students, including the Ivy League and top-tier private universities like Stanford.

Opt for an Early Admission Plan

Both plans require you to apply early, usually sometime in November. You can expect to receive an admission decision earlier as well, typically in December. Whereas early decision is a binding agreement — meaning you are committing to attend that institution should you get admitted — early action does not bind you to a single school.

Admissions officers are increasingly checking applicants’ social media presence to learn more about them and to look for red flags that might deter them from extending an acceptance. Make sure your Facebook, Twitter, YouTube, Instagram, TikTok, and LinkedIn accounts are free of content you wouldn’t want colleges to see while you’re applying.

“It is important to have an appropriate email address, and social media accounts should be [set to] private,” advised Skeldon. You should also search your name on Google to ensure there’s nothing floating around online that could reflect negatively on you.

How do colleges evaluate applicants?

The college application evaluation process is reliant on many factors. First, know that you are not evaluated in a vacuum. You are compared to your peers. For example, your GPA matters much less than your GPA compared to the rest of your class. The admission officers are not only looking at what you offer, but also why you deserve the spot over someone else.

Something that a lot of students overlook is the counselor evaluation. Your Guidance Counselor will play a large role in vouching for your efforts and your ability to successfully complete high level courses.

Now you may be wondering what level of course you should be taking. The answer to this is dependent on what field you want to pursue. A career in biomedicine, for example, should be complemented with courses such as AP biology.

“Depending upon the level of school you’re looking at, making sure that, for instance, if you’re applying for any competitive stem program (Computer Science, Engineering, Math, Biology) basically that you’ve had your sciences all the way through the AP level.”

Remember, because most Guidance Counselors are overworked and have to oversee too many students, don’t expect them to go out of their way to get to know you. Take the initiative to create a relationship with your counselor so that they can write a genuinely positive letter of recommendation for you when the time comes.

What can I do to increase my chances of getting into college?

Differentiating yourself from others is what’s going to make you stand out. And that doesn’t mean having a higher GPA. Saying that you should try your best at everything is definitely general advice, so we’ll try to break things down further.

Starting with standardized tests, colleges understand that the pandemic has made test taking a challenge. Many colleges have switched to test optional so not having a score is not a deal breaker. Colleges understand!

What’s more important is extracurriculars and the rigor of your courses. Are you participating in clubs for long periods of time and displaying some sort of passion? Do you take classes that connect with the field you want to pursue and challenge you to perform at your best? These are things you want to focus on.

Ultimately, the best way to increase your chances of getting into college is to be yourself! It may sound silly, but this is critical. If you are being evaluated in comparison to other students, the best way to stand out is to pursue your personal interests as deeply as possible instead of trying to replicate what “successful” students have done in the past.

Important Disclaimers

Before we dive in, I need to get a few things out of the way. My advice in this article is blunt and pragmatic, and I have strong opinions. Even if one of my points rubs you the wrong way, I don’t want one bad apple to spoil the bunch—you might end up ignoring advice that would otherwise be helpful. So let me clear up some common misconceptions about what I’m saying.

First of all, it’s completely OK if you don’t go to Harvard. I wish I were joking about having to tell people this. Attending Harvard or Yale or Stanford doesn’t guarantee you success in life. Lots of students who go to these schools end up aimless, and many more who don’t go to top schools end up accomplishing a lot.

More than anything, your success in life is up to you—not your environment or factors out of your control. The school you go to cannot guarantee your own success. So whether you get into a top school or not, it’s only the beginning of a long road, and what happens during your journey is almost entirely up to you. (That said, I believe going to a top school gives you huge advantages, particularly in the availability of resources and strength of the community. If I had to do it all over, I would have 100% gone to Harvard again. More on this later.)

I don’t believe that getting into a top school like Stanford or Duke should be the singular goal of high school students. Happiness and fulfillment are really important and are rarely taken seriously enough. Luckily, with the approach to admissions that I explain below, you’ll be able to explore your passions while also building a strong application.

This article is a guide to admissions to the top schools in the country. To be explicit, I include in this the most selective schools in the Ivy League (consisting of Harvard, Yale, Princeton, the University of Pennsylvania, and Columbia) as well as Stanford, MIT, Duke, and Caltech. Generally speaking, these are the top 10 schools according to US News and have admissions rates below 10%. Following this guide is really helpful for these ultra-selective schools and important for raising your chances of admission.

There’s a second group of high-quality schools for which admissions is relatively easier (Dartmouth, Johns Hopkins, Northwestern, Washington University in St. Louis, Cornell, Brown, Notre Dame, Vanderbilt, Rice, UC Berkeley—ranked #11-18 in US News). If these are your target schools and you follow the advice in this guide, you will absolutely blow away admissions at this latter group and get accepted to every one of them. Big claims, I know, but I stand by my advice here—you’ll see.

More than a guide on how to get into Stanford or MIT, this is really a guide on how to explore your passion and structure your life around it. I believe that getting into schools is really just a positive consequence of doing things you’re sincerely interested in. Keep this in mind as you read on. As you’ll see, trying to do things only for the sake of getting into a top school can be counterproductive and burdensome.

Throughout this article, I’m going to sound a bit elitist. For example, I’m going to refer to what it takes for you to be “world class” and what it means to be “mediocre.” This might sound distasteful, as it seems like I’m judging some efforts to be more worthwhile than others. Try not to be turned off by this. Michael Phelps is a world-class swimmer, and I am a terribly mediocre one. Facts are facts, and I’m just presenting how admissions officers will think about comparing you with the 30,000 other applicants from the rest of the world.

I currently run a company called PrepScholar. We create online SAT/ACT prep programs that adapt to your strengths and weaknesses. I believe we’ve created the best prep program available, and if you want to raise your SAT/ACT score, I encourage you to check us out.

I want to emphasize, though, that you do not need to buy a prep program to get a great SAT or ACT score. Moreover, the advice in this guide has little to do with my company. But if you’re aren’t sure what to study and agree with our unique approach to test prep, our program may be a great fit for you.

Lastly, this article is not a reductionist magic guide on how to get into Stanford or MIT. There are no easy hidden tricks or shortcuts. There is no sequence of steps you can follow to guarantee your personal success. It takes a lot of hard work, passion, and some luck.

But if it weren’t hard, then getting into these schools wouldn’t be such a valuable accomplishment. Most students who read this guide won’t be able to implement it fully, but you should at least take key elements from it to change how you view your college admissions path.

With all that said, I hope you can take what I say below seriously and learn a lot about how colleges think about admissions. If you disagree with anything fundamental below, let me know in a comment. I strongly believe in what I’m saying, and most of my friends and colleagues who went to top schools would agree with this guide, too.

Takeaways: What Looks Good on a College Application

We can help. PrepScholar Admissions is the world’s best admissions consulting service. We combine world-class admissions counselors with our data-driven, proprietary admissions strategies. We’ve overseen thousands of students get into their top choice schools, from state colleges to the Ivy League.

Hannah received her MA in Japanese Studies from the University of Michigan and holds a bachelor’s degree from the University of Southern California. From 2013 to 2015, she taught English in Japan via the JET Program. She is passionate about education, writing, and travel.

Our new student and parent forum, at ExpertHub.PrepScholar.com, allow you to interact with your peers and the PrepScholar staff. See how other students and parents are navigating high school, college, and the college admissions process. Ask questions; get answers.

References:

https://www.bestcolleges.com/blog/tips-to-increase-college-admission-chances/
https://www.everydae.com/post/how-to-get-into-college-6-tips-from-a-college-admissions-expert
https://blog.prepscholar.com/how-to-get-into-harvard-and-the-ivy-league-by-a-harvard-alum
https://blog.prepscholar.com/what-looks-good-on-a-college-application

Best Approach on Journalism Research Essays

Journalism research is a crucial aspect in the world. Every research made in the journalism industry determines the type of information the billions of people in the world get.

For every new event that is aired or addressed, detailed research has been done to make sure the information is not misleading. If you want to expand your journalism research skills, we need first to understand how to write it.

Understand the Specific Field

Research varies and depends on the type of field you are to focus on.

The thing is that different sectors use different terms that might not apply to other fields. For example, you do not expect to use banking terms when researching lower learning institutions. The terms do not match.

Before starting the research process, understand the field. This helps you know at what angle the audience perceives the matter and try approaching the issue from that angle. Be keen on updating yourself on the different workings of the chosen field.

Research

Research is the basis of your work.

The tricky part of doing a journalism report is that it has to be 100% valid. Information needs to be from trusted sources. If it is not, your research will be misleading to billions of people. Hence, it is essential to ascertain that the information has a reasonable and factual basis before using it. 

For your research to be fruitful, record interviews, take notes, do online research, take photos, which can also act as proof, making your research robust. The recordings, notes, and photos can also be used as a reference. 

For first time students, the research becomes an exhaustive process. As an undergraduate student, I would pay someone to do my homework at an affordable price. Hence, I was able to understand and see how experts handle this kind of research.

Again, the time frame of the information matters. Information can be valid, but since it is from a different time frame, it becomes irrelevant.

Organize Facts

As for any research done, the ideas need to be flowing and make sense.

Outline factual information to build up the whole research. Expand on every key point by providing accurate supporting statements from trusted sources. Avoid congesting ideas or coming up with long paragraphs with no meaning.

Keep your audience interested by being precise and to the point. Structure your sentences in a way one compliments the other, and the sentences should be of meaning. Avoid using confusing statements. Proper research needs to be understandable even to those with low reading and understanding capabilities. Organize your facts well to make the face of your research proper during the presentation. 

Edit

Every research has to meet precise specifications.

The editing process is where you ensure all the requirements are met and errors corrected. Go through your research to make sure that what you have is valid and makes sense. This research will be used as a basis for another. Keeping that in mind, it has to be perfect. 

You also have to make sure that the research is in the required format, has included the specified features, is in the right font, and so much more. The main aim of his process is to give you a chance to see how your research will be presented to your audience after completion.

Conclusion

The world is changing, and that is why we always watch the news to be informed about such changes. The terms used are also constantly changing in every field; therefore, our journalists must keep us updated. Feel free to contribute to this by doing valid research in any field of your choice.

Advantages of working as a freelance translator 

Being a freelance translator has so many benefits, a combination of being self-employed, and in such an exciting topic, you can finally start your very own beginning doing something that you truly love.

Of course, a regular 9-5 job gives you some benefits like security but no regular job will give you the freedom and thrill that a freelance translator will give you. There may be skepticism but the advantages of this kind of work are immense.

If you’re debating whether to make this move, these next few points might just persuade you.

  What does the job entail?

Firstly, let’s touch on just what the job entails. With advancement in technology, facilities in communication, and employment portals, translators all over the world now have the option to work freelance, on their own terms, and in their own time.

You’ll need a near-native, fluent understanding of at least one other language. You can create your own name for yourself (like your very own little brand) or join through a translator agency. Either way, you’ll be working from home, doing something that comes quite naturally to you. What could be better?

If you’re worried about pay, or making a living from this decision, there’s no need to — the average income for certified translators is $72,000, which is highly desirable in itself. A non-certified translator will make about $53,000.

Now, if you’re a little more convinced that you can do this — here are some of the biggest advantages of being a freelance translator.

  The flexibility

As with every freelance job, the flexibility and freedom that comes alongside it are some of the most appealing factors.

You organize your day, manage the work hours, your income depends on how much work you do, you decide what tasks you work on, and you don’t have to miss events, holidays or any other pursuits you decide to make.

Stay at home parents, travelers or creatives really flourish in this kind of work environment — where they can journey down their own career path without any obstacles. Flexibility is the main reason why so many decide to go down the route of freelance.

  Location-independent

With technology, many people have started to really doubt the future of translators. That’s absolutely nothing to worry about, though.

In fact, technology is your friend. With your laptop in hand, you can take your work anywhere you want. Raining? Stay in your comfy clothes. Sunny? Take your work to the park. Especially when you work for online translation services, you don’t need to account for where your work for, as soon as you get the job done.

You don’t have to commute to an office, you can work in the comfort of your own home when it’s cold. You can travel to another country whenever you please and, you can even move to your dream location. The possibilities are completely endless.

  The autonomy

We all know the downside of having a boss, or working in a corporate world. You can sometimes feel like you’re being closely monitored but you don’t have this problem with being self-employed.

Your income is dependent on how much you earn, your hours are your choice and your schedule is completely up to you. For the most part, you’ll only be partaking in things that you really want to do. Except maybe chasing up some invoices, but at least it doesn’t involve office politics, right?

Basically, a little bit of business management knowledge mixed with your passion will make this an amazing decision.

  Age doesn’t matter

If you’re still young you can probably skip past this point. It might surprise you to know that as you get older you sometimes become less desirable. As unfair as this is, it’s a reality.

When you’re a freelancer, your age just isn’t relevant. There’s not retirement age, and there’s no kind of discrimination. As long as you produce high-quality work and keep to deadlines, you’re desired.

This can work in both ways too, as long as you’re a great translator, you’ll be taken seriously. Whether you’ve just graduated or you’re close to retirement.

  You’ll always be needed

Technology evolves quickly, but so does language. Humans will always be an essential part of high-quality translations, making you crucial.

As technology advances, you’ll just need to advance with it. With new tools, platforms, and, of course, improving your own language skills, you’ll make sure that you keep relevant in a competitive line of work.

As you progress and build up your freelancing career, you could make your own agency and expand into other aspects of translation. It’s a really exciting opportunity, one that should be celebrated.

Most importantly, you’ll love what you do and see just how much your skills are appreciated. You’ll never look back on your decision.

  Conclusion

Translation combined with freelancing can easily become a dream come true. You’ll be networking with people all over the world and doing it from the comfort of your own home…or beach.

 

 

Depression is Dangerous for Young and Old Individuals

Elderly adults represent a considerable section of the general population. However, this he portion of elderly people is projected to increase with time. The mental health issues of elderly individuals are significant during therapy, support stages, as well as policy issues. The high incidence of suicide among the elderly is attributed to increased severe cases of depression. During old age, depression is one of the mental health complications that often presents itself and is often comorbid with other psychiatric and physical diseases usually due to stress resulting from this condition. In elderly adults, depression often presents itself as impairments that are usually linked with aging like psychomotor speed and memory. However, evidence from research has shown that higher levels of exercise have the potential to reduce the chances of developing depression among elderly adults even if other factors such as the body mass index, chronic conditions, as well as social associations are taken into consideration. Moreover, behavioral rehabilitation and prescriptions of antidepressants that can be tolerated by elderly adults can be employed in the management of depression.

The Prevalence of Depression among the Elderly

Depression represents a variety of social and biological factors, and it is often relatively hard to diagnose among elderly patients because its manifestation may vary from the symptoms of depression witnessed in younger adults. Elderly people usually under-report or ignore their depression symptoms and could fail to recognize whether they are sad, depressed, or down. This is mostly attributed to advanced age, lack of comprehension, and shame of being associated with the disorder or a perception that such conditions ought not to be discussed in public. In most cases, common signs or symptoms associated with depression among elderly patients like lack of enjoyment common activities, absence of interest in living, lack of concentration, unexplained chronic pain, or impaired memory are often erroneously associated with old age, poor health conditions, as well as dementia. In most cases, physicians, friends, and family usually interpret such symptoms in a similar manner; as a result depression during advanced age often goes on for a long time before diagnosed.

The world health organization holds that the factors escalating the risk of depression among elderly patients include chronic diseases, poverty, adverse life events, going through a divorce, bereavement, disability, pain, genetic susceptibility, as well frustrations emanating from the limitation of daily living. Moreover, depression is also caused by personality traits, social isolation, separation, as well as the absence of adequate social support. Most surveys have illustrated that there is an association between depression and several socioeconomic factors such as poverty, advanced age, manual occupational jobs, and the level of education.

The prevalence of depression, which is a condition that has been observed to cause complications in life that have an adverse effect on daily activities tends to vary in relation to the methodology used with the figures estimated at 7.2% to 49%. In general, the prevalence of depression in Turkey varies from 35% to 65% in diverse studies conducted using different research designs. Moreover, the world health organization estimates that the prevalence of depression among elderly adults ranges from 10% to 20% globally, but these figures are dependent on the existing cultural situation. Community-based mental health surveys have shown that the prevalence of depressive complications in India among elderly patients tends to vary from 13% to 25%. Even though India is the second largest country in terms of its population, the number of people above the age of 60 suffering from depression is very small that it is not considered a health challenge in the country.

In various systemic reviews conducted to assess the prevalence of depression in France, Spain, USA, Italy, and the United Kingdom residing in private households, it was observed that 14% of the French, 25% of the Spanish, and 17% of the British, 5% to 36% in the USA, as well as 30% to 49% of the Italian population, was suffering from the condition. This indicates that depression is a health complication that transcends borders and affects a wide number of people. Since the projections indicate that the number of elderly individuals will rise by a considerable amount in the near future, there is the need to conduct more research to understand the manifestation of depression among the elderly so that it can be detected and treated early.

As more adults approach the age of 60 years, they begin to suffer from aging complications such as depression. However, the depression manifested in elderly people presents its self in ways that are associated with other aging complication, and hence it is very difficult to diagnose early enough. As the number of elderly individuals is projected to rise drastically in the near future, there is the need to conduct more research on the signs and symptoms of depression in older people so that such cases can be identified early and the appropriate therapy administered. Depression often leads to suicidal tendencies. Therefore, it is critical to understand the complication so as to enhance the development of elderly individuals and improve their quality of life.

 

To-Do List When Someone Tries to Verbally Offend You

Bullies are everywhere – and no matter how much you may try to be a good person, there will always be that one person who tries to take your good mood away from you. Regardless if we’re talking about hateful comments, sarcastic remarks, or bellow-the-belt insults, you need to learn how to defend yourself against them.

People may say that responding to verbal offenses is not the way to go – but unless you do something about it, that person will once more try to offend you – this time, with more force than before. To prevent that from happening, here is a list of strategies that you might want to mentally check each time and offending person opens their mouth.

  1. Keep Calm

When someone tries to insult you, the first natural reaction is to get angry. Of course, you want to slap that person silly or to snap back with another insult. However, this is not a good idea for a variety of reasons – and you might want to stay calm.

First off, getting angry will show the insulter that you took their insult – which will egg them on even further. Now that they know that you have been offended, it will give them confidence that they can do it again.

Secondly, by getting angry, you will suggest to the person that there is actually truth in their offense – and once more, make them gain more confidence. They’ll think that they are right – and therefore, will keep verbally offending you.

Third and most important, you will upset and hurt yourself. Not only will this lead to further verbal offense, but it’s not good for your psyche either.

  1. Analyze the Motive

Why have they just tried to offend you? Is there actually any truth to what he or she just said? It is important to have an open mind. If the person who tried to insult you actually has point, then you have to accept the fact that it was not an offense – but instead, just critical feedback. It may seem like a weak response – but in truth, it’s actually a very strong one.

On the other hand, if the offense does not hold any grounds, simply dismiss their attack. You can ignore their remark – but at the same time, you can also make it clear to them that you have not been bothered to your remark.

Pro Tip: Look straight into that person’s eye, pause slightly, and then shake your head in dismissal before looking away. It’s like you’ll be telling the attacker that they are stupid – but without actually saying it.

  1. Dismantle Their Attacks

If someone tries to verbally attack you, don’t become defensive; instead, pull their remarks apart and put your attacker on a hoot eat. Let’s say that they call you stupid; instead of responding with “well, you’re stupid too,” try going with “wow, stupid is a pretty strong word. Mind telling me why you are trying to insult me?” Answer their mean comment with grace.

Chances are, they’ll be thrown off by it and won’t be able to come with a good comeback. However, if their insults seem to be getting out of control, it is best that you just walk away. You know the saying, “just smile and wave.”

  1. Identify Your Own Strengths

Verbal offenses can easily cause you to have doubts about yourself. One of the best ways to get rid of this doubt, however, is to recognize your own strengths and improve your confidence. If you don’t know what your strengths are, just ask a friend and they’ll be sure to tell you.

Keep relaying those statements every day to yourself. Believe in your own strengths, and through this, no one will be able to offend you. This is because you will have enough confidence in yourself to not be offended by their comments.

  1. Forgive Your Attacker

Holding resentment will not only make you feel worse – but will also make your verbal attacker feel better about themselves. Show compassion and let those bad feelings go away. Find it in your heart to forgive the bully.

There are several ways for you to do so. If you can’t do it in your mind, take a piece of paper and write about the incident – along with your feelings. Write a letter to the bully – but you don’t have to send it to them. Instead, destroy the letter (burn it, rip it apart) to get rid of all those negative feelings.

Final Thoughts

When someone tries to verbally offend you, it is best that you do not take their offense to heart. Instead, keep your calm and try not to let their words affect you. Responding to their insults with other insults will not only egg them on, but it will make you feel more miserable as well.

This is why you need to get in touch with your inner self – and not let mean words bother you. Particularly if they are not true.

Guns or Roses? The Statistics of Concealed Carry Incidents in US

Guns – they are there to protect you. However, in the wrong hands, they can be deadly. And we obviously mean that as literally as possible. The news is packed with school shootings, street gun fights, terrorist attacks – it makes you paranoid even if you see a shady person fidgeting with a pocket.

Now, some would day that guns are good things: if every sane person had them, they would prevent the lunatics from committing mass murder. They would be the rose that protects the masses.

Still, are all those people good guys? Indeed, they might have a license to carry a concealed weapon in public – and they likely won’t end up thrown in jail if a cop found them carrying the gun. If they have a license, they are harmless and responsible. Or are they?

The Attempt to Prevent Shootings

In 2007, it was fairly easy to get a gun permit. Anyone who was over 21 years of age and was otherwise not prohibited from holding a handgun (for example, a felon or someone that was deemed mentally incompetent) could have a gun permit. Your average next door neighbor Joe could have a gun in his pocket and you’d have no idea.

In 2016, however, Barack Obama took it upon himself to decrease the risks of mass shooting and violence. He took executive action that every gun holder should go through extensive background checks, as well as psych evaluation. If they even had a shadow of doubt that there was something wrong with the person’s composure, then they would not receive the right for a license.

So, why did he do that? It’s fairly logical, if you really think about it. Statistics show that in 2016, the United States had nearly 300 million guns – which means one gun for practically every citizen of the population.

These guns can be used in two ways: for offense, and defense. What raised the question of security, however, was the fact that in only a year, countless gunfire casualties occurred. Thousands of people were injured – and thousands lost their lives because of it.

The Gunfire Statistics

Casualties caused by gunfire and concealed arms were fairly widespread in 2015. There were a total of 372 mass shootings that year – in which 475 people were killed and another 1,870 were injured. Mass shootings are incidents in which four or more people are injured or killed during a single shooting – including the shooter.

The situation looks rather gruesome when it comes to school shootings as well – and they are getting worse over the years. In 2015, there were a total of 64 school shootings – which is a small number compared to the 346 school shootings that happened in 2017. The statistics of how many of them have a permit have not yet been revealed. However, considering that most of these shootings occurred in college, it s likely that they owned a permit for these guns.

Over the years, there were also many other mass shootings involved. In 2017, an incident at the Hollywood International Airport led to the death of 5 people and the injury if 5 others. The gun holder, Esteban Santiago, had a permit for concealed carrying – which is why no one initially questioned him about the fact that he was carrying a gun. Esteban was, in fact, a killer with a permit to shoot.

The Dangers of Concealed Gun Carrying

Let’s say that the gun is in possession of a mentally-balanced person that would only use the gun for self-defense or for the protection of another individual. That is generally the case when it comes to these gun holders – and in most cases, the civilians are safe.

However, accidents can sometimes happen. Just like people can lose their bags, IDs, or things, they can lose their gun. These guns can end up in the hands of criminals or mentally-deranged people – causing even more casualties. The original intentions for carrying the gun may have been god – but the results may end up being disastrous.

When people start carrying guns around with them, things will eventually get heated. If there were no guns around, things could have easily been thwarted. But nowadays, even a relatively sane person can have a breakdown and hold up a gun. If they don’t shoot the people around, they will be shooting themselves with it. About half the suicides in US are committed by concealed handguns.

Final Thoughts

Concealed handguns may seem like a good way to protect yourself – but the ease with which they are given is certainly concerning. The psychological tests are more thorough now – but people are also smarter.

Plus, since those permits last for a very long time, you can’t know when something can go wrong. You can buy it simply for defense – and then use it for offense after you had a breakdown. They are literally roses: they make you feel better with their scent, but they can also prick you with their thorns.

How McDonald’s coffee cup lawsuit affected the legal system?

McDonald's coffee cup

The film ‘Hot coffee’ is a documentary that looks into law reforms in the United States. It focuses mainly on tort reforms that have changed the course for the judiciary within the country. The film was made by Saladoff, who has had over 25 years in the medical malpractice industry of the legal system.

This film looks at how the legal system was severely affected by a spirited campaign that ultimately led to a weaker civil judiciary. It assesses the impact of the right wing crusade on the ultimate fate of the civil laws that govern the country. The film Hot Coffee shows the need to abolish tort reforms to protect the American public.

Hot Coffee focuses mainly on the Liebeck v. McDonald’s case and also known as “mcdonalds coffee cup lawsuit“. In the film, it presents a case of greedy clients who sought to manipulate the judicial systems so as to earn millions in the process. Looking at it further, the audience comes to understand the underlying truth of it all.

From one angle, it shows how the American public was duped into supporting anti-tort reforms that promoted its evils. It shows how major corporations were able to turn the public against tort reforms, by portraying their apparent shortcomings. It looks at the details of the case which the American public never came to fully understand in its entirety.

The case was about an aging 78 year old woman who spilled coffee on her lap while trying to put cream and sugar. She was at the moment seated at the passenger side of a parked car. The coffee caused second and third burn degrees on hap lap and the jury ultimately awarded her $2.7 million. The public however, believed that she spilled the coffee while driving.

Major corporations within the United States have worked had to push their agenda for tort reforms at the expense of the general public. There have been several cases in which the public has been duped to believing that all of them are frivolous lawsuits brought against large companies. However, the tort laws are supposed to be in the interest of the public. Companies have funded tort reforms so that they can be able to shield themselves from expensive lawsuits and compensation.

The torturous stories presented in the film, such as Jamie Leigh Jones’ show how companies have worked hard to alleviate any liability that would be laid on them. Thus it allows these companies to be able to escape responsibility with just a slap on the wrist. Tort reformers argue that unlimited money judgments affect corporates, and disrupt the American society, but this is not reason enough to remove liability. The punitive measures are meant to protect the public from negligence from the corporations themselves.

The tort reforms being pushed forward will cause more harm than good for the American public. The legal system is meant to protect the public from such exploitations. Frivolous lawsuits exist have damaged the reputation of many companies, but in a few of them, the cases are founded on strong evidence, thus need to ensure that the plaintiff gets justice.

The film Hot Coffee presents a strong case for why the American public should not support tort reforms. Viewing the cases presented in the film, one is able to understand the overall impact of these cases. We also get to analyze the case from a critical point to understand the information.