Writing Tools to Make Your Content Stand Out

## Introduction

In this chapter, you will learn how to:

– Write better content

– Make your content stand out from the competition

– Use tools to make your content easier to read and easier to share

Let’s get started.

## Write Better Content

When you write content, you want to make sure that it is easy to read, easy to understand, and easy to share. In order to do this, you can use a variety of tools to help you write better content. In this section, we will go over some of the best tools to use when writing content for your website or blog.

## Readability

One of the most important things you can do to improve the readability of your content is to use a tool called Readability. Readability is an online tool that analyzes your content and gives you a score based on how easy it is to read. It also gives you suggestions on how to improve your content so that it can be more easily read. You can learn more about Readability.

Readability is a great tool to use because it helps you make sure your content can be easily read by a wide variety of people. If you want your content to be easily readable, you should use Readability to analyze your content before you publish it on your website.

## Grammarly

Grammarly is another tool that can help you improve your writing. It is a tool that checks your content for grammar, spelling, and punctuation errors. It can also tell you if you are using the right words in the right places. It does this by checking your content against a huge database of words, phrases, and sentences. If it finds an error, it will tell you what the error is and give you a suggestion on how you can fix it.

If you are writing content on a regular basis, it is a good idea to use this tool to check your content. You will be surprised at how many errors you can find in your content just by using this tool. If your content has a lot of errors, it can make it harder for people to understand what you are trying to say. It will also make it more difficult for your readers to share your content with their friends and family. So, if you want people to be able to easily read and understand your content, make sure you check it for grammar and spelling errors before you post it.

## Make your Content Easier to Read

There are many ways you can make your own content easier for readers to understand. One of the easiest ways to do that is by using headings and sub-headings to break up your content into sections. This will make it easier for your reader to find the information that they are looking for. You should also use bullet points and numbered lists to help your readers understand your points more easily. Another way you can help your content be easier to understand is by making sure it is written in a conversational tone. This means that you should write in a way that sounds like you are talking to a friend or a family member rather than writing in a formal or academic tone. You don’t have to be a professional writer to use conversational writing techniques. You just need to be willing to put in the time and effort to write in this way.

## Headings and Sub-Headings

Headings are a great way to help readers understand what they are reading. Headings can be used to divide up a page or a section of a page into different sections. For example, you could use a Heading 1, Heading 2, and Heading 3 to divide a page up into three sections. Heading levels can also be used in sub-headers. Sub-headers are a way of dividing up a heading into smaller sections. You could use Heading A, Sub-heading 1, and then Heading B to create a sub-heading that is a part of a larger Heading. You do not need to use all three levels of headings on a page, but you should try to use at least one level of heading on each page of your blog or website. The more levels of heading you use, the easier it will be for your visitors to understand where they are on your page.

## Bullet Points and Numbered Lists

Bullet points are another great way of making your content more easily understood. Bullet points are great because they make it easy for a reader to see the main points of a piece of content without having to read all of the content. They are also a good way of breaking up long pieces of content into smaller, more digestible pieces. Bullet points can be made up of a number of different items, such as links, quotes, or images. Here are some examples of bullet points:

– A bullet point with a link to a page

– Bullet points with quotes

– Bullets points with images

Here is a list of some of the benefits of using bullet points in your website content:

– Bullet points make your content easier to read

– They help your reader understand your point more easily

– They make your posts easier to share on social media sites

Writing Tactics to Create Killing Website Content

## Introduction

Writing is one of the most important skills you can develop as a digital marketer. If you don’t know how to write, you won’t be able to communicate effectively with your audience.

This book will teach you the skills you need to write killer content for your website. I’ll show you how to create killer headlines, killer titles, killer subheadings, killer bullet points, killer images, killer videos, killer infographics, killer interviews, killer press releases, killer quizzes, killer giveaways, killer guest posts, killer link building, killer social media, killer word of mouth, killer webinars, killer white papers, killer work with experts, and killer other.

If you want to learn how to become a better writer, you’ve come to the right place. This book will help you develop your writing skills so that you can create killer content that will get more people to read your articles, subscribe to your newsletter, visit your website, and buy your products and services.

In this book, you’ll learn:

– How to write headlines that will make people want to read what you have to say.

– The best way to write titles that will grab people’s attention and make them want to click on the link to read the rest of your article.

– How to use bullet points to make your content easy to read and understand.

– Why it’s important to know your audience before you start writing your content, and how to find out who they are and what they’re interested in so you can write the right kind of content for them.

## Writing Tactics to Create Killer Website Content

Before you can start writing, you first need to know what you’re going to write about. You need to have a clear idea of who your target audience is, what they want to know, and what you want them to do as a result of reading what you’ve written. You also need to make sure that what you write is going to be useful to them. If it’s not useful, they’re not going to read it. If they don’t read it, they won’t buy from you, and you’ll lose a lot of money. So, before you write a single word, make sure you know who you’re writing for and what your audience wants to know. If you can’t answer these questions, it’s time to get some help. You can hire someone to help you, or you can learn to do it yourself. Either way, the more you know about your audience, the easier it will be for you to write great content. In this section, I’m going to show you some of the tactics you can use to learn more about who your audience is. I’ll also show you a few things you can do to make it easier for them to find the information they’re looking for. By the end of this section you’ll have a much better idea of what you should be writing about and how you can make it easy for your audience to find what they need. Once you know this information, you’re ready to start writing. But first, let’s talk about the different types of content you’ll be creating. There are two main types: articles and web pages. Articles are longer than web pages, and they have a lot more information. Web pages, on the other hand, are shorter than articles and usually contain less information.

The Impact of Product Description and How to Write the Killer One?

Table of Contents:

– What is Product Description?

– How to write the killer product description

– Why Product Description is Important for Your Business

## What is a Product Description

A product description is a short text that describes your product in a way that is easy to read and understand. It is the first thing that people see when they visit your website or click on a link to your website in a search engine.

Product description is one of the most important parts of your website. It has a huge impact on the success of your business. If your product description doesn’t describe your product well enough, people won’t know what your product is and they won’t be interested in buying it. On the other hand, if you write a great product description for your product, people will be more likely to buy your product and you will make more sales. So, it is very important for you to write a product description that is clear, concise, and interesting to your target audience. In this chapter, you will learn how to write an effective product description and why it is so important for your business to have a good product description.

1. How to Write a Killer Product Description

2. Why Product Description Is Important for your Business

## How To Write A Killer Product Desciption

If you want your product to be successful, you need to make sure that people know what it is and why they should buy it. This is where product description comes into the picture. Product description is the text that you write on your product’s page on your website and on the product’s description page in your e-commerce website. This text is what people will see first when they click on your link in the search engine or when they land on your page in a web browser. It’s the first impression that people will have of your product. If they don’t like what they see, they will not click on the link or visit your page. They will just move on to the next product.

3. Product Description is the First Impression that People Will Have of Your Product.

4. Make sure that People Know What Your Product Is and Why They Should Buy It. Write a Great Product Description That is Easy to Read, Understand, and Interest Your Target Audience.

## Why Product Descriptions are Important

There are two main reasons why product descriptions are important. The first reason is that they help you to sell more of your products. When people read your product descriptions, they get a clear idea of what your products are and what they can do for them. This makes it easier for them to decide whether they want to buy the product or not. If people don’t know exactly what they are buying, they may not be able to make a decision and they may end up buying the wrong product. The second reason why you should write product descriptions is that it helps you to build trust with your customers. If you write an interesting and informative product description, your customers will trust you more and they will buy more from you. They won’t worry that you are trying to sell them something that they can’t use or that you don’t really know what you are talking about. They know that you have done your research and that you know your product inside out. This will make them feel more comfortable buying from you and it will increase the chances of them buying your products and recommending them to their friends and family members.

## How To Write an Effective Product Description – Step by Step

This chapter will walk you through the process of writing an effective and compelling product description in a step-by-step manner. You will learn the basic rules of writing product descriptions and how to apply them to your own product descriptions. You’ll also learn the different types of product descriptions that you can use and which one is the most effective for your particular product. Finally, you’ll learn the most common mistakes that people make when they write their product descriptions so that you won’t make them. By the end of this chapter you will be ready to start writing your own killer product descriptions for your own products and for the products that you sell on your ecommerce website or on your own website. Let’s get started!

Before we start writing our product descriptions we need to decide what kind of product description we are going to write. There are two basic types of products that we can sell on our website or in our ecommerce store. They are physical products and digital products. A physical product is something that people can touch, feel, and hold in their hands. Examples of physical products are books, CDs, DVDs, and furniture. A digital product is a product that is delivered to the customer’s computer or mobile device in the form of a digital file, such as an e-book, an audio book, a video, or a PDF file. Digital products can be delivered in a variety of ways, such a download, streaming, or e-mail. For example, you can sell e-books, audiobooks, videos, and PDF files on your online store or website. You can also sell physical products such as CDs and DVDs on your site or on other websites such as Amazon, eBay, or Etsy. You can read more about the differences between digital and physical products in the next chapter. For the purpose of this book, we will be focusing on digital products for the most part. We will also look at how you can write a good description for a physical product as well, but that will be covered in a later chapter.

## What Is the Purpose of a Product Description?

A product description is a short piece of text that tells people about your product in a way that is interesting and easy to understand. It is the first thing that they will see when they visit your website or click on a link to your website in a search engine. If your product description doesn’t tell people what the product is, why they need it, and how it can benefit them, it won’t do you any good. In fact, it will probably turn people off from buying your product or visiting your website.

What are the 6 best-selling products on the Internet? Can you enter those markets?

Ideas from eDesk

101+ eCommerce Business Ideas for 2022

You might have a vague idea about setting up an eCommerce business, but not really have a concrete idea about what you should sell. Nowadays, you can find just about anything online, and unless you already have business ideas about your product, you may feel overwhelmed. You don’t exactly want to spend ages building a site and buying in stock, only to find that people have no interest in purchasing your product, or that you have a gigantic low-price competitor who dominates the market.

eCommerce businesses are no different from other companies. You need to begin by planning your business, rather than rushing in without real thought. If you search online, you will find numerous articles suggesting products you could sell on the internet. We have gone through many of these and collated some of the best suggestions from across the internet.

eCommerce Business Ideas for 2022:

Why is it important to know what the most sold products online are?

If you are going to create an online shop , there is something you must have very clear: there must be demand for your products . It doesn’t make much sense to spend money setting up a store with products that nobody is going to buy.
It may sound obvious, but when you take a deeper look around the web, you will find cases where it’s not so clear why they decided to start selling certain products. 😉
In addition , to sell online, you must take one other important detail into account: online sales is completely different than traditional sales.

Just because a certain product or industry has a lot of demand in physical stores does not mean that it will have the same demand online (and vice versa).
To avoid any mistakes when the time comes to choose your industry and target audience for your shop, today we are going to share with you the 6 best products to sell online. With these products, the demand is assured, but so is the competition.

Top Selling Products in Singapore 2022

1. Mobile Phone Cases

With their phones always in their hand, it’s no wonder the phone case is high on the list of trending products. In fact, they’ve been growing in popularity since 2009. So, for eCommerce business owners looking for a consistently growing trend for their online store, the phone case is a solid choice.

On Google Trends, there’s been a growth in global search volume for keywords such as “phone case” and “silicone phone case”. Singaporean eCommerce businesses can use these global search results to gain insight into future Singaporean demand trends.

The best thing about phone cases is that new phones are always being released, new trends and styles are constantly emerging, and new materials are being innovated. For example, silicone phone cases are particularly popular.

Rising demand from younger shoppers for mobile cases and covers with striking or personalized designs is a key factor fuelling the demand. Many brands are focusing on design features that also include high protective strength, or “toughness”.

Because smartphone manufacturers are frequently releasing new models, there’s a significant opportunity for online stores to offer a wide range of cases and accessories that consumers want.

Many consumers prefer having several cases to match their fashion or occasion, which means they will be looking for a choice of popular colours and designs. Mobile phone cases tend to be low-value, impulse purchases which means you can attract repeat customers by changing your stock regularly and offering loyalty discounts.

2. Phone Screen Protector

Another top mobile phone accessory is the screen protector. While it’s not a standalone product, the screen protector could work well in a mobile phone accessories online store along with mobile cases and repair kits.

Create content around the topic of phone damage and how to protect your phone from irreparable damage. Then add a “Buy Button” for the range of screen protectors in the article. You could also list the top screen protectors in a review-style post.

Retargeting campaigns are also a proven marketing tactic. You could retarget customers who look at phone-related products and content in your store and advertise a relevant screen protector.


3. Wireless Earbuds

Ever since Apple introduced AirPods, there has been a growing demand for wireless earbuds, especially at lower price points. And now that almost no mobile phones come with a headphone jack, there’s a huge market opportunity for these trending products.

Now, there’s a wide range of top-quality products on the market from the likes of Sony, Apple, Samsung, and many more brands, including features such as foam ear pads, leatherette ear pads, microphones and more.

There are several ways you can market these trending products to sell online. Consider partnering with influencers in the fitness space, who can review products and show how they workout using wireless earbuds.


4. Dresses

Data from Google Trends shows unwavering search volume in Singapore for the keyword “dresses”, with a noticeable drop during the height of the pandemic when people weren’t socializing as much.

For example, Netflix appeared to be driving fashion trends with the K-drama Squid Game (20) (2021), and period series Bridgerton (21) , which saw the rise of a style trend known as Regencycore. This includes corsets, gloves, pearls, lace and pastel hues, all updated for this century.

Visual social platforms like Instagram , Facebook and Pinterest are essential for any fashion product. Be sure to use high-quality images to attract your audience and invest in retargeting to capture those website visitors who showed an interest in items but didn’t complete the purchase.


5. Shoes

Shoes can tick the boxes of being both luxury items and essential items, depending on the style. This means there’s an opportunity to cater to different audiences with various intents and price points.

Consider investing in videos and images that show shoes in various settings and from different angles. Also, look at what sets the shoes apart from other products, such as comfort, durability or grip.


6. Handbags

As you’d expect, there was a dip in search volume for handbags in 2020, with the pandemic restrictions in full swing. However, this is likely to increase in 2022 as Singaporeans resume socialising in person and working from offices again.

Platforms like Instagram and Pinterest are the best way to start building a social following. Singaporeans seek out global fashion brands, like Gucci, but there’s an opportunity to build a range for more budget-conscious consumers.

How To Find a Trending Product To Sell Online

There’s nothing like online marketing insights to reveal what people are spending money on. Spending some time on Google Trends and other research sites will help you understand the trending products for Singaporean shoppers and work out how to build a profitable store in 2022.

By working out which high-potential items are selling right now, and how they fit with your target audience, you can set up your online store for growth. Always do your research before investing in selling an in-demand product online. Work out your target audience, marketing, profit margins and customer service offering—these are all critical elements for a successful eCommerce business.

Commission Factory is not only the Asia-Pacific region’s largest affiliate solution, working with over 700 retailers, it is also a solution that allows bloggers and content creators to earn money and advertisers to increase sales.

Commission Factory will be exhibiting at eTail Asia on June 8-9 , which is being held at Resorts World Convention Centre in Singapore. Are you going to be at the event? Feel free to speak to one of the team and book in a meeting with us .

Sources:

https://influencermarketinghub.com/ecommerce-business-ideas/
https://www.doofinder.com/en/blog/best-selling-products-on-the-internet
https://blog.commissionfactory.com/ecommerce-marketing/best-selling-products-in-singapore

How to Buy More Time on an Overdue Assignment

Image titled Prepare for the ASSET Test Step 3

How to Improve Your Work-Life Balance Today

Often, work takes precedence over everything else in our lives. Our desire to succeed professionally can push us to set aside our own well-being. Creating a harmonious work-life balance or work-life integration is critical, though, to improve not only our physical, emotional and mental well-being, but it’s also important for our career.

In short, work-life balance is the state of equilibrium where a person equally prioritizes the demands of one’s career and the demands of one’s personal life. Some of the common reasons that lead to a poor work-life balance include:

A good work-life balance, said Chris Chancey, career expert and CEO of Amplio Recruiting, has numerous positive effects, including less stress, a lower risk of burnout and a greater sense of well-being. This not only benefits employees but employers, too.

“Employers who are committed to providing environments that support work-life balance for their employees can save on costs, experience fewer cases of absenteeism, and enjoy a more loyal and productive workforce,” said Chancey. Employers that offer options as telecommuting or flexible work schedules can help employees have a better work-life balance.

When creating a schedule that works for you, think about the best way to achieve balance at work and in your personal life. Chancey said that work-life balance is less about dividing the hours in your day evenly between work and personal life and, instead, is more about having the flexibility to get things done in your professional life while still having time and energy to enjoy your personal life. There may be some days where you work longer hours so you have time later in the week to enjoy other activities.

1. Accept that there is no ‘perfect’ work-life balance.

When you hear “work-life balance,” you probably imagine having an extremely productive day at work, and leaving early to spend the other half of the day with friends and family. While this may seem ideal, it is not always possible.

Don’t strive for the perfect schedule; strive for a realistic one. Some days, you might focus more on work, while other days you might have more time and energy to pursue your hobbies or spend time with your loved ones. Balance is achieved over time, not each day.

“It is important to remain fluid and constantly assess where you are [versus] your goals and priorities,” said Heather Monahan, founder of the career mentoring group, #BossinHeels. “At times, your children may need you, and other times, you may need to travel for work, but allowing yourself to remain open to redirecting and assessing your needs on any day is key in finding balance.”

2. Find a job that you love.

Although work is an expected societal norm, your career shouldn’t be restraining. If you hate what you do, you aren’t going to be happy, plain and simple. You don’t need to love every aspect of your job, but it needs to be exciting enough that you don’t dread getting out of bed every morning.

Monahan recommended finding a job that you are so passionate about you would do it for free. “If your job is draining you, and you are finding it difficult to do the things you love outside of work, something is wrong,” said Monahan. “You may be working in a toxic environment, for a toxic person, or doing a job that you truly don’t love. If this is the case, it is time to find a new job.”

3. Prioritize your health.

Your overall physical, emotional and mental health should be your main concern. If you struggle with anxiety or depression and think therapy would benefit you, fit those sessions into your schedule, even if you have to leave work early or ditch your evening spin class. If you are battling a chronic illness, don’t be afraid to call in sick on rough days. Overworking yourself prevents you from getting better, possibly causing you to take more days off in the future.

“Prioritizing your health first and foremost will make you a better employee and person,” said Monahan. “You will miss less work, and when you are there, you will be happier and more productive.”

4. Don’t be afraid to unplug.

Cutting ties with the outside world from time to time allows us to recover from weekly stress and gives us space for other thoughts and ideas to emerge. Unplugging can mean something simple like practicing transit meditation on your daily commute, instead of checking work emails.

5. Take a vacation.

Sometimes, truly unplugging means taking vacation time and shutting work completely off for a while. Whether your vacation consists of a one-day staycation or a two-week trip to Bali, it’s important to take time off to physically and mentally recharge.

According to the State of American Vacation 2018 study conducted by the U.S. Travel Association, 52% of employees reported having unused vacation days left over at the end of the year. Employees are often worried that taking time off will disrupt the workflow, and they will be met with a backlog of work when they return. This fear should not restrict you from taking a much-needed break.

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Be a Responsible Student

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Catch Up on Missed Schoolwork Quickly

Not Miss the Bus for School

Balance Homework and Chores

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Ensure a Good Day at School Tomorrow

Balance School and Extracurricular Activities

Make the Most of Your Time when Studying

What can you do then…?

If we can make every minute count as much as possible, we should find that the day to day “stuff” doesn’t take over too much and we can have more time for what we really want to be doing.

#1 – Group similar tasks together

If you can group things together into your weekly schedule (errands, phone calls, paying bills etc…) then you’ll get them done much faster than if you did each one as and when it cropped up.

#2 – Meal plan

Meal plans save time because you don’t have to open the cupboards each day and work out what to cook, and you don’t have to take extra trips to the shops to get food because you will have bought your food shop knowing what meals you are cooking for.

#3 – Put things back after you’ve used them

#4 – Make every outing count

TIP – Have a basket by the front door with things that need to go out of the house. You can just grab them when you leave! This works really well for things like library books, dry cleaning, post, borrowed items etc…)

#5 – Double up whenever you can

I spend a lot of my life sitting down writing articles for this site, and as such I wanted to start walking a little more. I also wanted to spend time with my friends each week but we tended to sit and have a coffee.

#6 – Wear the same each day

I don’t literally mean you wear the same clothes every day, but having a type of outfit that is your go-to style can make choosing what you wear so much easier and quicker (there’s science behind it as well!)

Green velvet dining chair with folded clothes on seat

#7 – Turn off social media

#8 – Focus, Focus, Focus

Quote - Focused and Fabulous

#9 – Multitask when it works to do so

#10 – Read using audiobooks

#11 – Food shop online

Most supermarkets now offer this service for a small fee (which I feel is worth paying for the time saved) – and you can even save time deciding what to buy as they will save your favourites in a list so you don’t need to search through every time either.

#12 – Wipe down the shower

#13 – Use waiting time

There are so many times each week that we find ourselves in a queue of some sort. Waiting at the doctors, in a shop, waiting for someone to pick up the phone etc… – so why not use this otherwise wasted time to get some stuff done?

#14 – Cook in bulk

It takes the same amount of time to cook double or even triple for a meal, but if you can get into the habit of cooking more than you need you can save all the prep time another day!

Recipe books open on windowsill

#15 – Delegate

Whether you get the family more involved, or hire some help (even a couple of hours a month can make a massive difference) – there are plenty of ways to save time in this way, in fact, you can get some much needed time back for yourself pretty easily.

Quote - You Don't have to do things alone

#16 – Automate

#17 – Declutter your schedule

#18 – Plan clothes the night before

#19 – Plan your day

#20 – Say ‘NO’ more

#21 – Share lifts for the kids

#22 – Set a timer

Sand timer

#23 – Shop online

#24 – Question what you’re doing

#25 – Cook One pot meals

#26 – Group friends together

It’s always so nice to meet up with friends, but meeting each one takes time. As such, why not go out with a group of friends instead – it saves time as you get to see everyone at once, and you may have even more fun!

#27 – Buy presents when you see them

#28 – Avoid rush hour

#29 – Create a morning routine

#30 – Create an evening routine

#31 – Declutter

One of the most easy things to miss as a time saver is decluttering. When you have less in your home – you have less to clean, less to maintain, less to shop for etc…. – saving masses of time each week!

#32 – Minimise TV time

#33 – Create the perfect layout for your home (for you!)

If you can make sure the layout of your home works well for you then you can save time. Having things in the right room means less time walking around to get things, having the perfect kitchen layout means you don’t have to spend extra time putting things away – every little bit really does help!

Resource:

https://www.businessnewsdaily.com/5244-improve-work-life-balance-today.html
https://www.wikihow.com/Buy-More-Time-on-an-Overdue-Assignment
https://organisemyhouse.com/ways-save-time-every-week/

How to Run a Successful Text Message Marketing Campaign

customer service interaction bar chart

Today, marketers are relying on SMS marketing as a must-have channel to meet their business goals.

If you’re brand new to SMS, this post will walk you through the foundational basics and best practices inspired by our thousands of customers. If you are already using SMS, this is a great resource to educate your team about the benefits of reaching your audience on such a direct, owned marketing channel. We’ll include:

SMS (short message service) is the act of sending messages of up to 160 characters, including plain text, numbers, and emojis. MMS, or multimedia messaging service, is a type of SMS marketing that contains multimedia like video, images, audio, and GIFs within the text message (for more industry definitions, check out our SMS Glossary). Like email, SMS has evolved into a direct marketing channel that lets brands connect with consumers in a personalized and measurable way.

From top-of-funnel to post-purchase use cases, brands take advantage of SMS marketing at every step of the customer lifecycle. Businesses can use SMS to capture browsers’ attention to turn them into buyers, drive conversations with current customers to turn them into brand advocates, and, of course, boost brand loyalty to retain customers for the long haul. Creating meaningful, one-to-one customer connections through personalized messaging is at the core of why brands use SMS marketing.

Over the last few years, text has become a valuable differentiator for brands of all sizes who’ve leveraged it to drive revenue, and build loyalty and engagement with their customers. This performance marketing channel personalizes the interactions we have with brands.

Why is SMS marketing so effective?

Most of us have only one cell phone number. We keep it for a long time and are pretty selective about who we share it with. We carry our phones with us everywhere for immediate and reliable communication with our friends, families, and now, brands.

With analytics, channel orchestration, and reporting tools, you can better engage your audiences so they’re receiving content and offers they’re interested in. Brands who use Attentive for text messaging see average click-through rates of 30%, and have driven 20.5% of their total online revenue through SMS.

When it’s done well, SMS can power much more than the acquisition stage of your marketing efforts. It can become a central part of your CRM. Use it to have back-and-forth conversations with your shoppers—whether recommending new products they might be interested in, or answering their customer service questions.

sms compliance text example

  • More traditional retail brands increase online revenue and foot traffic to stores with location-specific campaigns. Take arts and crafts retailer Michaels, which uses Attentive’s A/B testing, geo-targeting, and segmentation capabilities to tailor text messages to subscribers’ preferences. The retailer frequently sends SMS campaigns promoting new products and category-specific offers, and personalizes them based on the items shoppers have browsed online.
  • Food and beverage businesses use SMS marketing text messaging to build diner loyalty with special offers or discounts. They can also drive in-store traffic with localized campaigns. Fast-food restaurant chain Jack in the Box works with Attentive to keep hungry customers in-the-know about local store openings and online delivery offers in their areas. They drive SMS opt-ins on their mobile website using Attentive’s “two-tap” sign-up creatives, and then use geo-targeting to segment subscribers with highly-relevant offers—which boosts online and in-store orders.
  • Entertainment brands and influencers connect with their fans by promoting merchandise and events. For example, country music singer Tim McGraw and his team at EM.Co use SMS marketing to communicate on a more personal level with fans. McGraw uses Attentive’s 2-in-1 sign-up creatives to collect email addresses and phone numbers simultaneously, and sends exclusive content and updates—such as a first look at a new album—via SMS.
  • Media and publishing companies can increase page views and drive paid subscriptions with SMS by segmenting their audience based on interests and past behaviors, like topics they care most about and stories they’ve read. Take Darling—a print magazine focused on women empowerment and inclusion—which uses SMS marketing to communicate their brand mission to readers. Last year, they sent subscribers a comforting, hopeful message to recognize a full year of COVID-19. Darling included a link to download free, inspiring phone backgrounds—a great way to send digital gifts that help build relationships with subscribers.

Darling text example

SMS marketing sits at the nexus of several major consumer behavior shifts—the acceleration of e-commerce (and m-commerce), as well as consumers’ desire to have more 1:1 interactions with brands. Brands across the board—from small and medium-sized businesses to multinational corporations—use text to interact with consumers in more personalized ways, in real time, and at every step of the customer lifecycle.

How does text message marketing work?

Text message marketing relies on a database consisting of your customers’ names, cell phone numbers and other information (geographic region, customer categories, customer interests) that helps you track the sales process.

Text message marketing targets a specific audience.

As with any marketing endeavor, the more information you have on hand and the more specific your customer segments are, the better. Similar to how Facebook ads target people within a certain area, by age, and by interests, the best text message marketing is highly customized and geared toward a specific target audience.

Through SMS marketing, you’re getting as specific as possible and meeting your customers where they are – on their smartphones. By communicating your marketing messages to a targeted audience, you’re able to cultivate more meaningful connections with users and interactions with qualified leads.

Text message marketing acts as part of an overall marketing campaign.

As a marketer, the most important thing to remember about all mobile marketing (i.e., marketing that relies on technical and digital methods to reach mobile users, as opposed to printed materials) is that it should be part of an overall marketing campaign. No company should start text messaging marketing without a game plan on how it all fits together to reach new customers.

Text messaging isn’t appropriate for every marketing scenario. Yoni Ben-Yehuda, head of business development at Material Good, advises marketers to use it for things like a delivery status, a secondary message after you download a certain mobile app or program, a receipt of purchase, or an exclusive discount. Text message marketing is only effective for brands with an audience that prefer this form of communication.

“A text is more personal than an email, so if you’re contacting the user and they’ve never heard of you … you’ll likely be considered spam,” said Ben-Yehuda. “When the brand recognition is present with the user and they’re familiar with your company or products, offering them content via text can be efficient.”

Mobile marketing channels, which include SMS, social media, email, and other forms of marketing, should all complement and benefit each other, thus contributing to your company’s overall mobile marketing campaign.

How do I set up text advertising?

Text message marketing is a distinct and effective way to stay in touch with your existing customers, but only if you do it right. First, you must secure the legal right to communicate with customers via text, lest you run afoul of Federal Communications Commission regulations.

Once you have customers’ permission, make sure your text messages are on brand and valuable to them, rather than being annoying or intrusive. If you follow these steps, your SMS campaign can build trust in your brand and keep your products and services top of mind among your customers.

Some companies start their own database for text message marketing to send bulk messages, sometimes relying on a third-party service such as Twilio for the actual transmission. Of course, a small business or startup can conduct SMS marketing using their own campaign and by sending group texts.

Businesses often work with an SMS text messaging provider such as Twilio, TrueDialog, Trumpia, or SimpleTexting to handle some of the database collection, legal issues, and actual text messaging transmissions. These companies can provide a quote for bulk text campaigns and text message marketing according to your demographic and customer segment.

Additionally, SMS marketing software from companies like EZ Texting and Braze provide more services than simple database collection and transmission. You can use this kind of marketing automation to create a campaign and track its success.

6 ways to grow your SMS marketing subscription list

1. Promote your business texting number

The first step to texting your customers is to let them know they can. Displaying your business texting number sounds like a simple step, but it’s often forgotten. There are numerous ways to promote your SMS number. If you have a brick-and-mortar, you can include a print ad at checkout with a phrase or number to opt-in to text messages.

2. Offer an incentive for mobile opt-ins

Dollar-off discounts are the number one incentive for signing up for an SMS program. Most people sign up to receive promotional messages from a business, hoping they’ll receive a coupon to use for an item or service they’ve been looking at.

3. Make it easy for customers to opt-in

The easier it is for customers to opt in, the more likely they are to sign-up. Besides advertising your texting number in places that customers are potential to look, consider using simple phrases like “WELCOME” or “HELLO” for first-time customers to text in to your number. You can also use a short code instead of a long phone number to collect opt-ins.

Another way to make it easier for customers to sign up for SMS is to ask if they would like to receive text messages from your business when they’re checking out online or in person.

4. Segment your SMS marketing lists

If you want to be more strategic in your SMS marketing, consider segmenting your customer list; Segmenting your messaging targets customers with more personalized messaging, increasing your chances of getting sales. Some segment lists to consider are one for coupons and promotions, a waitlist or product release segment, and one for VIP customers.

5. Build a referral program

Another way to bring in new business is to create a referral program for existing customers. You can offer rewards or points for customers who get their friends or family members to sign up for text marketing with your company. Studies show that customers acquired through referrals have a 37 percent higher retention rate than those acquired through other means.

6. Use MMS to improve communication

A multimedia messaging service, more commonly known as MMS, is the ability to send files, videos, photos, and other forms of media via text. With your marketing campaigns, you can send barcodes, sales graphics, and more. Fifty-one percent of consumers are more likely to purchase if they receive a text message with images and media.

Sources:

https://www.attentive.com/blog/what-is-sms-marketing-best-practices-and-examples
https://www.businessnewsdaily.com/8732-text-message-marketing-tips.html
https://www.textline.com/blog/sms-marketing-best-practices

Average Length & File Size of a Kindle Book

felabruno

You don’t have to worry about your Kindle book being too big.

For starters, let’s clear something up: though having a book that’s too long can challenge readers’ attention spans, the size of your Kindle book file isn’t much of an issue. Take the 8 gigabyte (GB) Kindle Fire, which has 6 GB of available space to store e-books. This Kindle device can hold 6,000 books if each e-book file is 1 megabyte (MB). Of course, larger books take up more space than 1 MB. But suffice it to say that you probably don’t have to worry about your finished e-book being too big for readers to download.

Does Kindle have a maximum size for an e-book?

But remember that images, audio, and video take up much more data space than text. For most e-books, images comprise the largest element. For example, a single high-resolution image size can be around 3.5 MB.

For your book cover, Amazon recommends a file size of 40 MB or less. That said, the 650 MB maximum file size applies to your book cover too. Either way, take care when choosing your cover image.

Handling e-books that are over 650 MB

Kindle cannot convert e-book files larger than 650 MB. If your book is over 650 MB, Kindle advises reducing your audio and video content, if applicable. You could also consider publishing your book as a series.

Download speed is rarely an issue.

Can your Kindle book be too short?

Amazon does not set a lower limit when it comes to book length. A short book can satisfy readers as effectively as a long one. In fact, many readers love Kindle Short Reads, which take as little as fifteen minutes to enjoy.

What’s a typical word count for a Kindle book?

Typical word count for any book, whether it’s an e-book or print book, depends on the genre. According to Book Cave, the average nonfiction book runs between 50,000 and 75,000 words. That adds up to about 153 to 230 e-book pages. For fiction, the average book tends to be longer, at 80,000 to 100,000 words. That runs to about 246 to 307 e-book pages.

Children’s books are much shorter.

Middle schoolers have far longer attention spans and stronger reading skills. They can typically handle up to 12,000 words or so. A fiction book for this age group might not have any pictures at all, although a nonfiction book might have fewer words and more illustrations.

By the time children reach adolescence, they are ready for longer books. They’re interested in stories with delightfully tangled plots and complex characters. A young adult novel might run 35,000 to 50,000 words long–around the size of an adult novella.

What size e-book will your Kindle readers expect?

Nonfiction books are typically shorter than fiction books, averaging 50,000 to 75,000 words. Readers don’t usually curl up by the fire to read a cookbook or scientific textbook the way they would a novel. They read nonfiction books for the information and ideas they contain. As long as the facts and concepts are clear, a short book could be as good as a longer one.

That doesn’t mean all nonfiction books are short. If you’re covering a long period of history, writing an in-depth political treatise, or telling a particularly compelling life story, you’ll need more space. On the other hand, if you’re writing a how-to guide on a relatively straightforward topic, brevity is your friend.

Novels are different. Book lovers read fiction to immerse themselves in a narrative—or even a new world. So it’s no surprise the average fiction book runs 80,000–100,000 words. Unless the book is advertised as a novella, an eager book reader might be disappointed if it turns out to be shorter than expected. It takes a certain amount of words for a writer to develop the layered plots and complex characters that make novels so immersive.

Cost + length = the sweet spot

Can a very short novel or novella still tell a gripping story that transports readers? It sure can! But don’t forget to consider that the size of your Kindle e-book can impact what readers are willing to pay. While you could charge as much as $9.99 for a full-length novel, Book Cave claims that novellas priced higher than 5000.99 tend to garner negative reviews.

Why? Because most Kindle users don’t check the word count before making an e-book purchase. If the book proves shorter than expected, readers may feel cheated. Again, that’s often less true for nonfiction books like how-to guides. Since readers see these books as information resources, size isn’t as important. Understanding these nuances is key to marketing your book to the right audience—and ensuring it meets their expectations for length and cost.

Is there a minimum word count for a poetry collection?

Word count usually doesn’t matter for poetry. After all, poems are meant to be read slowly and savored. One poem might have dozens of stanzas. Another might feature ten words and a lot of white space.

So it’s best to measure your poetry collection in pages rather than words. According to Writer’s Relief, a typical poetry collection might be as short as forty-eight pages or as long as ninety-six pages. Many poets publish their poems in the form of a chapbook—a much shorter collection with as few as twenty-four pages.

The perfect size for a graphic novel

Another type of e-book becoming more popular by the day is the graphic novel. According to the Author Learning Center, these can be anywhere from forty-eight to five hundred pages long. Graphic novels usually run far longer than comic books.

Of course, the size of a graphic novel depends on how many pages—or frames—you need to tell the story. But unlike with a regular novel, you might have to consider file size when formatting your graphic novel as a Kindle e-book. Because images take up a lot of space, you’ll need to take care not to exceed the 650 MB maximum.

Size isn’t the most important thing for your Kindle e-book.

Remember the story of Goldilocks? Keep it in mind when you think about the right size for your Kindle book: not too short, not too long, but just right. Your readers will appreciate that you took the time to edit your book to the size it needs to be. Most importantly, they’ll appreciate your well-crafted story, compelling argument, or page-turning biography. When your book’s that good, who’s counting words?

Writing an eBook -how many words and how many pages

idealmike

idealmike

Lynne

Lynne

Thanks Mike. I feel the same way about writing. I have something I need to tell so I want to just tell it and not worry about anything else but considering this is the second eBook I am going to be writing I want to do it right and of course it is the first one I am going to sell!

I will just get on with it then, Thank you for your input! Thanks Mike. I feel the same way about writing. I have something I need to tell so I want to just tell it and not worry about anything else but considering this is the second eBook I am going to be writing I want to do it right and of course it is the first one I am going to sell! I will just get on with it then, Thank you for your input!

gelotologist

gelotologist

I agree that it doesn’t really matter on what or how long you write as long as it has a great and strong quality that people would be looking for but if you want to write like 5-10 pages then also go for it because people would notice your hardwork and your efforts on it even if it’s not that interesting. I agree that it doesn’t really matter on what or how long you write as long as it has a great and strong quality that people would be looking for but if you want to write like 5-10 pages then also go for it because people would notice your hardwork and your efforts on it even if it’s not that interesting.

CryptoGuru

CryptoGuru

Lynne

Lynne

Thank you! It will be more than 30 pages of content I am sure of it and it wont be like 5 words a page it is about 500 words a page so it will be meaty. not drafty LOL. Thank you! It will be more than 30 pages of content I am sure of it and it wont be like 5 words a page it is about 500 words a page so it will be meaty. not drafty LOL.

hitmeasap

hitmeasap

I think my last ebook was about 16,000 words in total. Including the copyright notice and everything. And yeah, you’ve read it Lynne, so you know how I presented everything. I honestly don’t think that I could have done it in any other way than I did, as I wanted to include everything. That being said, I also had a forewords .pdf that was 2000 words. So all in all, about 18,000 words.

However, I could probably have decreased the amount of words and the number of pages if I didn’t used all the images and so on, but I didn’t thought about any of that during the time I wrote it. I wanted it to include everything so it came out the way it did.

I would say that I prefer ebooks to be about 15-20 pages long, but it totally depends on the topic and how many images that are used within the book. It also depends on the size of the font. Many authors seems to believe that they can fill an ebook with tons of information to make it 100+ pages long, and that people will buy it just because of that.. But they are wrong. 100+ pages doesn’t mean it’s a better guide or ebook than a book with 15 pages.

Lynne

Lynne

Thanks Andre I have one more chapter to do and it is now 19 000 words and 33 pages. This is just the content.

I think this will do just fine Now I just have to finish the last chapter and put it all together and figure out my pricing! Thanks Andre 🙂 I have one more chapter to do and it is now 19 000 words and 33 pages. This is just the content. I think this will do just fine 🙂 Now I just have to finish the last chapter and put it all together and figure out my pricing!

ermini2

ermini2

Well I’m pretty sure the average novel is 80,000 words but ebooks tend to be in a shorter format, one site compared the length it to an extended essay. So maybe try like a third of what an average novel is in length? So anywhere from 20,000-30,000 words.

OH! what about having a few ebooks. like short ebooks but like 3 or 4. Well I’m pretty sure the average novel is 80,000 words but ebooks tend to be in a shorter format, one site compared the length it to an extended essay. So maybe try like a third of what an average novel is in length? So anywhere from 20,000-30,000 words. OH! what about having a few ebooks. like short ebooks but like 3 or 4.

Table of Contents: How to Write an Ebook Like a Pro (Don’t Do These Amateurish Things)

  1. Choosing a Topic You Know Little About
  2. Writing the Ebook Your Audience “Needs”
  3. Thinking Like a Writer, Not a Publisher
  4. Picking Up Your Pen (or Laptop) and Starting to Write
  5. Trying to Make Your Ebook Too Valuable
  6. Starting at the Beginning
  7. Only Writing When You Feel Like It
  8. Letting Your Inner Editor Take the Lead
  9. Quitting Just Before it Gets Easy
  10. Trying to Keep Up The Momentum
  11. Throwing Your Best Work in the Fire
  12. Reviewing With a Microscope, Not a Telescope
  13. Telling Yourself You Don’t Need an Editor
  14. Hiring the World’s Worst Proofreader
  15. Indulging Your Inner Perfectionist and Procrastinator
  16. Assuming You Know the Best Format for Your Ebook Already
  17. Using the First (Yawn-Inducing) Title that Comes to Mind
  18. Designing Your Own Front Cover
  19. Forgetting to Link Back to Your Blog
  20. Completely Ignoring the Power of Social Proof
  21. Acting Like Your Ebook Isn’t a Big Deal

1. Choosing a Topic You Know Little About

If you know little or nothing about your chosen topic, creating a successful ebook will be a huge amount of work. You’ll have to do a ton of research on Google, interview experts, and perhaps even pay a real guru to get you up to speed.

What to do Instead

Write about something you actually know about — which almost certainly means tying your ebook idea to your blog’s core topic. You’ll not only save a ton of time on research, but you’ll also have a ready-made audience for your writing.

2. Writing the Ebook Your Audience “Needs”

What to do Instead

3. Thinking Like a Writer, Not a Publisher

If you don’t start thinking now about how you’ll sell your book — whether that means selling it to make money or just selling the concept to your readers — you’ll run into problems later on.

What to do Instead

Draft your sales page while you’re planning your ebook. Make it sound as attractive and useful as possible (try Jon’s list of power words, and make the reader the hero of the story) … and use that pitch to drive the writing process. This will make your ebook much stronger and will make your life much easier when you launch it.

4. Picking Up Your Pen (or Laptop) and Starting to Write

Jumping into the writing at this point in your ebook project will cause you serious problems. You’ll find yourself repeating things, or wasting time exploring ultimately unhelpful tangents.

What to do Instead

This means having a clear outline that has, at the very least, each of the chapter headings. Yes, that might seem a bit boring, but it will make the writing stage far easier (and more fun).

This doesn’t have to mean opening a blank Google Doc or Microsoft Word document and writing a linear outline. Try freeform brainstorming, mind maps, or index cards as creative alternatives to help get your ebook ideas flowing.

5. Trying to Make Your Ebook Too Valuable

Chances are, you won’t write just one ebook. You might write several in the same series, or you might create a short starter ebook for free, and then write a more advanced one to sell.

What to do Instead

Go back to your survey and determine what aspects your audience cares about the most. Focus on those. If you have lots of extra ideas, great! Keep them in a separate place and use them for your next ebook. Or explore them in a detailed blog post.

6. Starting at the Beginning

If you start with the introduction, you’ll often end up writing far more than you need to. And let’s be honest. No reader relishes the sight of a long introduction — they want to dive into the real content.

What to do Instead

Also, a lot of “introductory” material can go at the back of the book – I strongly recommend having an About the Author page at the back, because it’s a great opportunity to point readers to your website, mailing list, and so on.

7. Only Writing When You Feel Like It

But if you don’t write consistently, you’ll never build up any momentum. You may write for a few hours to begin with, but then end up taking weeks off … and never getting back to your ebook.

What to do Instead

Find a consistent time each day, or several times a week, to work on your ebook. You might like to try the Pomodoro technique (25 minutes writing, 5-minute break) to use your time effectively during short writing sessions. Anyone can write for just 25 minutes.

8. Letting Your Inner Editor Take the Lead

What to do Instead

You might find it’s helpful to use a full-screen “no distractions” text editor. I like Dark Room for this — as it doesn’t have those distracting red and green wiggles that your typical word processor adds when it doesn’t like a word or phrase.

Resource:

https://eliteauthors.com/blog/the-average-size-of-a-kindle-e-book/
https://listingdock.com/faq/656/Writing-an-eBook-how-many-words-and-how-many-pages
https://smartblogger.com/ebook-mistakes/

14 of the Best Product Page Design Examples

Blendjet landing page

What Makes a Great Product Page?

When you can effectively communicate your offering in a way that buying feels natural, you can win big. It is when your product pages are boring or difficult to use that you’ll struggle to convert browsers into customers.

But to give you ideas and inspiration on things that you can try out yourself, here are 14 of our favorite product page designs that we hope will leave you wanting to make changes to your own store’s templates right away.

1. Apple

iPhone SE Product Page Screenshot

Apple is all about customer experience, and their online store is no different. Their product pages combine a simple yet highly effective layout with the vital information that you need to make a purchase.

Despite being available in multiple different configurations of size and color, the tech giant has chosen a single page that heavily focuses on the finish and capacity. Another thing that we love is Apple’s focus on using the attention that people give the page to call out a trade-in offer.

2. Gymshark

Gymshark Product Page

If you choose to buy online, you cannot try on items and style them on yourself. This means there’s an inherent need to rely upon fantastic imagery to help you to visualize a product on yourself.

Precise sizing, color variants, and payment options are all essential when selling clothing online. Gymshark does a fantastic job presenting an engaging product page that is led by the right balance of images that do the product justice and serve a purpose.

3. Leesa

Leesa Product Page

But the perfect example of a brand that has nailed its product page in this space is Leesa. Their online store perfectly portrays features, perks, and photos (in a lifestyle setting, something that is so important for helping you to picture the final look and style) with sizing options, unique selling points, and even an obvious highlight on available discounts.

4. Anova

Anova Product Page

These product pages aren’t over the top, nor are they massively exciting, but they very clearly explain the product. If you are buying one of these devices, you know what you are buying. You have already done your research.

So the product pages need to serve one primary purpose, and that is to take a visitor and encourage them to add the product to their basket. The clear standout elements here are an impactful product image, and the ‘add to cart’ CTA, and the price, which is conveniently situated right alongside a review rating.

5. MVMT

There is a clear focus on the product itself, just as you would expect. But, interestingly, far less of an emphasis on the price. It is evident that these guys are selling by creating a desire for the product itself, and when you can portray this to your audience, the price becomes a secondary consideration.

6. Boohoo

Boohoo Product Page

Boohoo’s customers want discounts, so they emphasize this alongside a great selection of photos that show as much detail as possible, clear payment plan options, and the actual price you will pay.

7. Kombu

Kombu Product Page

Every pixel has been well thought out to create a simple yet bold design that demands attention. It is not your standard product page, but it certainly makes the cut as an inspiring design.

On Product Page

When you are selling products that offer lots of customizations, you need to think carefully about how you present this to your customers without sacrificing a focus on the product itself.

However, the little extra detail which probably works far harder than you might think, is the line under the size selector that says, “This model runs small: We recommend taking the next size up.” It’s simple, but it builds trust and presents the consumer with important information before continuing through their purchasing journey.

OUTLINES

It takes time, and resources. Sales are the best, but product page visits are worth a cheer too. They indicate someone is on their way to becoming your customers, and you’re in the right direction.

1. Do Your Homework: Planning First

Plan your eCommerce product page design first by mapping out all elements you’re going to put on your product page. Each element should serve a purpose, provide a specific piece of needed information, and play a role in moving the page’s visitors deeper into the buyer’s journey.

Product Page Design Wireframe

2. Prepare Beautifully Crisp Product Images

In the age of scrolling rapidly, captivating product images will anchor your visitor down and keep them a little bit longer on your site. Great product photography also builds the buyer’s trust that you need in ecommerce, especially since the buyer can’t see the product in person, product images speak for your brand.

Beautiful Product Photo

3. Add Eye-catching Call-to-Action

  • Content: Add to Cart, Buy Now, Get It Now. You decide, but keep in mind that it has to be recognizable and should compel visitors to act. Imagine a CTA button reads “Pay Me Money and Get It Now
  • Color: Different colors have different meanings, hence trigger different emotions from visitors. Get the color done right in 02 steps 1) Consider if the color you choose convey the mood and trigger the emotion you’re hoping for. 2) Consider if it abides by your color palette of the page, and if it stands out enough to earn customers’ attention.
  • Wording: Classic case of “You say tomato, I say tomato”. Keep in mind that different dialects can result in different perceptions of the same word. For example, see how Amazon changes the CTA text on its US and UK websites to adhere to the local flavor.

4. Provide Easy Navigation Between Product Page

Navigation Example In Product Page Design

Use breadcrumb navigation to let your visitors know where they are. By having proper breadcrumb navigation, you help visitors have a better understanding of product hierarchy as well as avoid broken user experience by allowing your visitors to navigate easily to other areas of interest – which eventually increase time on site and reduce bounce rates.

Breadcrumb navigation is often neglected by most eCommerce business owners when in reality, breadcrumb navigation is an important element of product findability – the key to any eCommerce business. Your customers can’t buy your product if they can’t find it.

Build Custom Product Pages That Convert

5. Make Use Of Compelling Videos

Always keep in mind that since your customers can’t touch, feel or smell your products, you have to bank on excellent media to earn your customer trust. We already talked about images, now we talk about videos.

In a recent study, Stacks and Stacks found that visitors who saw videos on its product pages are 144% more likely to purchase the products. For all data-driven eCommerce owners, it is an interesting statistic why videos can not be forgotten by eCommerce stores that want to keep going strong in a competitive eCommerce landscape.

5.1. Unboxing video

Unboxing videos are a crowd-pleasing video type and quickly climbing the charts: In 2014, unboxing videos already had more than 10.3 billion views! Unboxing videos work because it allows customers to know exactly what they’ll get, and know the brand they are buying from way better.

5.2. Product Tour videos.

When your products have a lot of details, have high-value and require higher persuasion power to get visitors to add the products to cart, you need product tour videos. This type of video shows and explains your products in great details – hence, keep your prospective visitors on-site longer, increasing the chance of conversion.

5.3. How-to videos.

How-to Videos adopt a time-honored practice of story-telling: Show, don’t tell. A how-to video shows customers how effective your product can be, which eases almost any concern about the product’s usability and makes customers’ lives much easier – all that is left is buying.

5.4. Product-line videos.

Product-line videos give customers a sneak-peek into how your products are created, assembled, packaged for shipping. Product-lined videos can easily triumph over other types of videos in terms of showing the quality of your workmanship, labor, and material – which make it easier for customers to feel connected to your brands and find the pricing reasonable.

To discover more than 4 types of videos and best practices to help you jazz your customers with product videos, we highly recommend you to check out this in-depth article on Ecommerce Product Videos from Coredna:

6. Write Attractive Product Descriptions

Product Descriptions wear many hats: They communicate your product value, get people excited and make them switch from visitors to customers in the blink of an eye. Product descriptions also make your product page content-rich so that the page can rank well under search engine eyes. Those are the ways product descriptions can benefit you, if done right.

6.1. Speak to your target customer

Walk into your target audience’s minds and reflect key qualities of their persona on your product descriptions: Which information they deemed the most important, which voice will match their tone – whimsical or serious. Writing with an audience in mind will result in compelling product copy that makes your customers feel related and understood, hence, having more reasons to buy your product.

6.2. Distinguish feature and benefits

Features are essential facts about your products – which can easily sound like jargon to a lot of regular shoppers, while benefits are all about HOW your products can be the painkillers for audience’ pain points, how its feature can be of use, and WHY they should buy it to ease their pain.

6.3. Choose your words wisely

Avoid excessive jargon that customers may not understand because if they don’t understand what your products are about, they’re not going to buy it. Your product description should speak the regular shoppers’ language, with words, phrases and concepts familiar to them.

6.4. Check your readability.

7. Create Urgency and Play With FOMO

8. Upsell and Cross-Sell: Don’t You Forget

That saying helps you understand the fundamental benefit of cross/up-sell – if done right. They help shoppers find more value than they’re expecting, which as a result, increases your Average Order Value and Life-time Value.

Cross-sell example in Product Page Design

Upsell example in Product Page Design

Cross-sell and Upsell are pretty much everywhere these days, so the tools to set up cross-sell and up-sell are a dime a dozen. Here at PageFly, we highly recommend: Shopify Also Bought – A powerful cross-sell and up-sell app that does most of the heavy work for you.

Conclusion

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Sources:

https://www.semrush.com/blog/product-page/
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10 examples of social media posts to get inspired

Social Media Content Ideas - Read a book

7 Tips and Tools to Create Perfect Social Media Posts

Many social media marketers manage and share social media posts across multiple social platforms. However, social media marketing is NO “one size fits all”.There are 3.7 billion people worldwide who are actively using social media. They are using it for personal relationships and entertainment, for work and research, and business communication. For corporate communications strategy, social media has grown from a “nice to have” to a “must-have” discipline.But, the world of social media is fast and highly diversified. Social platforms and technologies are developing at breakneck speed. New social networks arise while other loose members and significance. You don’t need to jump on every bandwagon to reach out to your targets. However, it is wise not to capitalize on just one social platform for promoting your brand.

For corporate communication, social media marketing has grown from a “nice-to-have” to a “must-have” discipline, and social media skills are no longer considered as a “niche competence”.With the growing number of marketing channels, cross-media marketing has become another task for most social media workers. However, each social network has particular features and a specific community. Things that work fine on Twitter might be ignored on Facebook, and vice versa. Business contacts in LinkedIn might need to be addressed in a different way to Twitter or Instagram followers. So, blowing out the same content in the same way across multiple social channels, might not be a good idea.Don’t get me wrong. If you have something to share that concerns and benefits all your social communities, you can cross-post your content on all networks and across all your communities. However, to successfully cross-promote your content and messages, don’t just blatantly copy and paste the same link, image, and comment in exactly the same way. Here are:

7 tips to create perfect social media posts & tools that help you get your work done in no time

1. Tailor your social media posts for each network

Tailor your social media posts for each network

Each social network offers different options for presenting your content. Social platforms not only differ in the number of characters, image formats and sizes they provide for your posts. Also, communities engage differently with content and post formats. The better you know your audience and know the way they are engaging on each social platform, the better you can address them.Tailor the message for your posts to fit each social media platform and audience:

  • Adapt your comment to the number of characters allowed on each platform. Take a look at the number of characters displayed in the preview to make your meaning come through.
  • Make sure your images correspond to the images sizes the networks provide. Consider adapting your images to create specific images for Pinterest and Instagram to make sure your message will be presented in the best way to fit these platforms.
  • Share your posts to your social media profiles and pages with different comments for your message that will hit the language use of the respective community and focusses on their topics and interests.
  • Share your posts on different days and at different times of the days. Networks and communities have specific rush hours for traffic and engagement.
  • You can also share your post in relevant groups and communities on Facebook and LinkedIn but share them on different days and times and use different messages tailored to each group and audience. Make sure to follow the community rules of each group and only share content that will benefit the audience of the respective group.

2. Content is still king

Don’t post everything everywhere. Only share quality content that will benefit the audience of the respective social platform. Capitalize on content that converts best for each of your communities:

Tools to help you to find top-performing content for your social media posts:

3. Create multiple visuals for your content

Visual content is more likely to get shares, likes, and comments than pure text messages. Content with relevant images gets 94 % more views than content without relevant images. Visuals will increase click-through-rates (CTR) about 47 %. Infographics grow 12 % more traffic, and 200% more shares than posts without images.

Why visuals are important for social media posts

Create multiple visuals for your content, such as photos, images, infographics, gifs, and videos. Capitalize on all your visuals to share, reshare and repurpose your content. For instance, if you share content that contains more than one image, share all your images – one at a time – to repurpose your content. This will extend the lifetime of your content and allows you to reshare your content without repeating yourself.

Tools to help to create visuals for your social media posts:

4. Use hashtags in your social media posts

Hashtags have become essential parameters for linking your posts with current discussions (trending hashtags) or turning your social media posts into searchable content. However, hashtags don’t work equally well on all social networks. They work well for Twitter and Instagram, but they perform less on LinkedIn and Facebook. Also, the character and number of hashtags work differently per network.For instance, Tweets using more than two hashtags see a significant drop in engagement. Whereas on Instagram, the more hashtags you use, the more engagement you see.

Tools to help you find the right hashtags for your posts and communities

5. Harness the power of emojis for your social media posts

Harness the power of emojis for your social media posts

There are currently 2,666 emojis in the Unicode Standard. In fact, emoji-based marketing messages have increased by 775% year-over-year. Emojis not only work for private conversation but can also be used for corporate communication to connect with your audiences. Emojis provide a global storytelling language and the can support brand building if applied correctly. Emojis in a Facebook post can lead to 57% more likes, 33% more comments, and 33% more shares.

Tools to help you harness Emoji power for your social media posts:

6. Choose the right post format for your social media posts

social media post formats: image post vs. link post

Examples of great social media posts

1. The Cheesecake Factory: Use humor and great photos

The Cheesecake Factory is an American chain of restaurants, localized around the world. If you’re not familiar with it, you may recognize the name from the hit series The Big Bang Theory. They have a large following on Facebook and regularly post about food that’s on their menu. These posts get a lot of engagement, due to the great images used and the funny text accompanying them.

social post by The Cheesecake Factory

A picture of bread that gets more than 2300 likes and 243 comments, pretty impressive right? Of course, it helps that The Cheesecake Factory is a well-known chain of restaurants, with locations around the world. But what this example shows us is that a restaurant can do very well on social media by using nothing more than humor and quality pictures. Which keeps the audience entertained and attracts them to the restaurant by showing what’s on the menu.

2. Google: Share interesting customer stories

Google Maps is one of those things that doesn’t need much explaining. Most people know what it does, it helps you get from A to B. It can even find you a faster route when there’s loads of traffic up ahead. But a few days back, Google shared an interesting customer story on Twitter. Apparently, marine biologist Johnny Gaskell and a team of researchers, use Google Maps to explore ocean life. You know, way down there. Something that would have taken a lot more time if they haven’t had access to Maps. Quite a unique customer story and a cool way to look at a service that has become so normal in our day-to-day life.

What this Tweet shows us, is that user stories bring a product or service to life. It doesn’t have to be the most unique story in the world. If you show customers using your product or service and tell their story, others will be able relate to them. This doesn’t just give them insight into what your product or service can do for them, it also works as social proof. Because if other people are using it, and they’re happy about it, then people are more inclined to start using it too.

3. Tony’s Chocolonely: Show people what’s happening

Tony Chocolonely is a Dutch company that sells chocolate. Their chocolate bars are quite popular and their mission is to make chocolate 100% slave-free. As they are opinionated, which fits their mission, they often get a lot of engagement on their social posts. A year ago they opened a Chocolate Bar in Amsterdam and announced this news on LinkedIn:

example of linkedin post by Tony Chocolonely

As you can see this post has a lot of likes and comments. And what works well is that they have a photo of the Chocolate Bar accompanying their announcement. This shows people what they can expect and what the ‘store’ looks like. This is a great example of something you can easily do for your business. Share fun photos of what your place looks like, share photos of new products that just came in, or share any other visual updates to get people excited about visiting you.

4. The Clay Creative Co: Increase followers with giveaways

Now, this is an online store you’ve probably not heard of, as it’s a small business from the UK that sells its earrings through Etsy. But this post on Instagram is a great example of how a small online business can grow its number of followers. By doing a simple giveaway! This online store (and Instagram account) is run by one person, who also makes these earrings herself. And to celebrate that her account now has 1000 followers she decided to do another giveaway. Mind you, this may be a smaller business, but her Instagram account is only four months old and she already had 500 followers after the first month.

example of social media post by The Clay Creative Co

If you’ve ever been active on social media, chances are that you’ve seen one or more of these posts before. They’re a great way to get people to share your content, commenting on it and introducing your business to their friends. You can even ask your audience to comment with why they believe they should win or why they love your product so much. Giving you valuable input into how your product is being used and perceived by your audience. Do make sure to check out the rules when it comes to these giveaways contests, as you want to make sure you’re doing it properly.

5. Social Media Examiner: Share your expertise

Social Media Examiner is a media company that’s based in the United States. It publishes online magazines, blogs and podcasts about how business people can use social networks. They share interesting news on their Twitter account on a regular basis and have more than 500,000 followers there. The reason that they have so much content to share is that there’s a large community of experts that creates content for Social Media Examiner. Like this blog on social media marketing strategy that they shared a while back.

SHARE THE LOVE

Social Media Content Ideas - Share the love

75. Share Gratitude

76. Fan Photo

77. Cause You Support

78. Interview a Customer

79. Interview an Expert

80. Allow a Takeover

81. @Mention a Follower

82. @Mention an Influencer

83. Thank Your Followers

Social Media Content Ideas - Promote Yourself

84. New Content

85. Repurpose Old Content

86. Share Popular Content

87. Free Download or Resource

List building is so important so share a worksheet, checklist, cheat sheet or other printable your audience can download for free from your website in exchange for their email address.

88. New Product or Service

89. Popular Product or Service

90. Share a Testimonial / Case Study

91. Promote Your Newsletter

Selfie Vloggin Self Photo

92. Promote Your Other Social Profiles

93. Run a Contest / Giveaway

94. Promote a Sale

95. Follower-Only Flash Sale

96. Promote a Launch

97. Competitive Advantage

98. Celebrate a Milestone

99. Feature Your Team

100. Reintroduce Yourself

FREE CHEAT SHEET: 100 POST IDEAS

Thank you!

Sources:

https://nealschaffer.com/7-tips-and-tools-to-create-perfect-social-media-posts/
https://yoast.com/examples-of-social-media-posts/
https://www.angiegensler.com/what-to-post-on-social-media/

The Pros and Cons of Homeschooling

Why Homeschooling Is Better Than Traditional Schooling

School vs Homeschool: Which Student Does Better?

Are homeschoolers smarter?

Homeschool students get higher SAT/ACT scores than average. In 2017, 78% of homeschooling of peer-reviewed studies on academic accomplishment showed that homeschooled students achieved statistically incredibly better than academic students. Also, the average performance of homeschoolers is 22.8.

Are homeschoolers more likely to be abused?

Woodruff quotes the director of the Jackson County, Kansas, Court Appointed Special Advocates (CASA) stating that: “We have no evidence that children who are homeschooled are more likely to be abused or neglected.” Woodruff’s use of this quote is problematic on several levels.

Is homeschooling less stressful for students?

Homeschooling seems like it would be so much work and a lot of unnecessary stress. Wouldn’t it be easier for homeschoolers to send their children to school? After five years of homeschooling, I would say that homeschooling is actually LESS stressful for parents than public school in many ways.

What are the pros and cons of being homeschooled?

Was homeschooling illegal in the US?

Homeschooling has been legal in all 50 U.S. states since 1993. According to the Homeschool Legal Defense Association, home education was illegal in most states as recently as the early 1980’s. By 1989, only three states, Michigan, North Dakota, and Iowa, still considered homeschooling a crime.

Are homeschoolers socially awkward?

To a certain extent, homeschoolers are very awkward. They typically do things differently to schoolchildren and the appearance is stark. Many can self-motivate themselves to do book-work. They like their parents and siblings a lot and would even be happy to see a movie with them.

Is homeschooling beneficial or harmful?

Homeschooling is associated with higher rates of academic achievement as well as higher career achievement after graduation. The home-educated typically score 15 to 30 percentile points above public-school students on standardized tests for academic achievement.

Why traditional schooling is better than homeschooling?

It has been noticed that educational quality has been better in homeschooling than traditional schools. With more personal care and grooming, home-schooled kids tend to pick up things easier than in schools. They show more interest in studies, which are more customized than the routine-based courses in schools.

Do homeschool students do worse?

Homeschooled students score about 72 points higher than the national average on the Scholastic Aptitude Test (SAT). The average American College Test (ACT) score is 21. The average score for homeschoolers is 22.8 out of a possible 36 points.

Are homeschooled students less successful?

A 2016 study by the National Home Education Research Institute (NHERI) indicates homeschoolers scored between 15 and 30 percentage points higher on standardized academic achievement tests. Research also indicates students who received an education from a home-based program usually scored higher on the SAT/ACT.

How Much Does homeschooling Cost?

The cost can easily add up, averaging $700 to 800,800 per student annually. 2 For a family of four with two school-aged children, this means homeschooling may cost, on average, anywhere from 800,400 to $3,600 per year.

Why do parents choose homeschooling?

Some families choose to homeschool because their local public education system is lacking in areas they feel are important. Some families are unable to afford a private school setting. Religious beliefs and parents’ desires to develop certain character qualities in their children also make the list.

Do homeschool kids get sick?

Generally, unless a child is feeling so bad he needs to be in bed, school goes on uninterrupted in the homeschool households where flu, colds, sore throats, and respiratory colds have taken up residence. Moms say their children get ill far less often at home.

Are homeschooled kids more antisocial?

Does homeschooling make you weird?

From my experience, here’s what makes people say homeschooled kids are weird: They have intense interests that they frequently and repeatedly discuss with anyone who will listen. Yes, homeschooled kids have “passion projects.” This is the result of having time, support, and a natural growth environment.

Is homeschooling evidence based?

There is a paucity of research evidence on the academic outcomes of home schooled students. The major reviews of the research literature note major shortcomings, including the lack of quantitative studies and the self-selection of participants.

The Pros and Cons of Homeschooling

Verywell Family articles are reviewed by board-certified physicians and family healthcare professionals. Medical Reviewers confirm the content is thorough and accurate, reflecting the latest evidence-based research. Content is reviewed before publication and upon substantial updates. Learn more.

Young student doing homework at home with school books newspaper, digital pad helped by his mother. Mum control, help and teaching his son. Education, family, lifestyle and homeschooling concept.

Choosing to homeschool your kids is not a new concept. But during the COVID-19 pandemic, the phrase “school choice” took on a whole new meaning as more and more parents considered homeschooling a solution for their families.

To curb the spread of the virus, school districts around the country offered a variety of educational possibilities, from in-person school with masks to full online school to a delayed start to the academic year to a hybrid model that offered some days in a physical classroom and other days virtually.

Even as things opened back up and returned to normal, some schools continued to offer a virtual option. And since some younger kids are still unable to get the vaccine, some families feel uncertain about sending their kids back to brick-and-mortar schools.

We’ve rounded up a list of common advantages and pitfalls you may encounter—with input from real-world homeschooling parents. As you weigh your decision, give some thought to how each of these might impact your own circumstance and trust that whatever decision you make will be the right one for your family.

Flexibility

Who doesn’t like to set their own schedule? By educating at home, you determine the structure of your day. If your child struggles to wake up by 7:00 a.m., for example, you can start school later. And, since homeschool timing is fluid, you can go ahead and make your child’s dentist appointment on a Tuesday at noon.

Every child is different. Unfortunately, in the larger group setting of regular school, teachers can’t always tailor lessons to your child’s unique needs. At home, on the other hand, you can meet your child right where they are, customizing lessons to their particular interests.

Homeschooling also lets you vary your approach from child to child if you have more than one—in terms of learning styles and grade levels. Plus, you get to celebrate any success or achievement together in real time.

Resource:

https://educatecafe.com/is-homeschooling-good
https://www.verywellfamily.com/the-pros-and-cons-of-homeschooling-5074888
https://blog.masterygenius.com/why-homeschooling-is-better-than-traditional-schooling/